Spotify & Ford: Voice-Activated Music Streaming

Today, Ford has announced a partnership with Spotify to bring the music streaming service into their line up of Sync voice-activated in car apps.  Next month premium subscribers to Spotify on their smartphones will be able to control the app in all Sync enabled Ford vehicles.   Drivers will be able to access their music library, shared playlists, genre and radio stations, all through the Sync head-unit or using voice controls.

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According to Forbes:

Among the useful features on offer: users can share playlists with friends by using voice commands, and instantly switch to a playlist they have received on their Spotify account. Ford’s Sync service, which uses voice-recognition technology from Nuance, will read the alert aloud, with “You have been sent a new playlist. Would you like to play it?” Answering “yes” starts the new playlist. Drivers can also tell the app to add a track to their playlist, pause a track, play similar music or start an album, track or track radio. Voice commands do not control volume, though.

Spotify follows in the footsteps of the likes of  Rhapsody, Pandora, MOG and Amazon, who have all launched in-car support throughout the US with Ford.

Image Credit: Ford

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross