Pinterest announced today that it is releasing its first official APIs with a few select partners, including:
- Disney sites Babble and BabyZone
- NBC News Digital’s iVillage.com
Pinterest states that additional partners will continue to be rolled out, as well as eventual permissions for everyone. The API allows Pinterest data to be shown on partner websites. The announcement explains:
“Now, if someone’s looking for Thanksgiving recipes on AllRecipes.com, they’ll see the most Pinned recipes from the site on the homepage. Or, they could go to Zappos.com to see which shoes Pinners covet most. You could use these APIs to show popular products on your homepage or to curate your top articles and other content on Pinterest at any given time. The Pins will regularly update, so you can always see what’s trending.”
At the time of publication, visits to AllRecipes.com and Zappos.com are not yet showing the Pinterest API. The API endpoints that Pinterest will be gradually releasing to different user groups include data about your domain, including “top repins, most recent Pins, related Pins, most clicked-through Pins and Pins from specific search terms.”
The Pinterest API will have a wide variety of benefits for all sites, especially e-commerce and crowd-sourced content (or those with high engagement levels, like BuzzFeed). By pulling Pinterest data to determine the most popular pinned content, website visitors can view the most popular content (or e-commerce products) quickly, while website creators can see what is most popular and continue to create content and products their target audience is interested in.
What do you want to use the Pinterest API for?
Pinterest logo via its Press page.