For those of you who aren’t aware of what Google Analytics Premium is, I’ll take a minute to explain it. The premium version of Analytics does cost money, but it comes with additional features that are quite handy. They are: dedicated support, more data and flexibility.
Google took the time to test their platform for these clients: 3 Suisses, Rocket Internet, Privalia Group, and Lan. Look what the Web Analytics Manager, Andres Flores of the Privalia Group had to say about Google Analytics Premium:
“Google Analytics Premium meets the demanding digital analytical needs of Privalia. We find it to be a comprehensive, flexible, easy to use solution, with a rich pool of professional users in Spain. We have confidence that we can scale with it being backed by Google and the support of its local partner network (Google Analytics Certified Partners). We’ve been impressed at the constant innovation, with new features and improvements released each year without losing usability.”
What do you think? Was it about time? We hope our friends in France, Germany and Spain will use it and report back to us with their experiences.