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Google Acquires Gecko Design, Designers Of The Original Fitbit

TechCruch reports that Google has acquired Gecko Design, the firm responsible for the mechanical design of the original version of the fitness tracking device Fitbit.

Gecko Design was founded in 1996 and is headquartered in Los Gatos, California. Google reportedly acquired them to help with its Google X special projects laboratory. In addition to working for Fitbit, Gecko Design has also worked with high-profile clients such as Aliph (Jawbone), Dell, HP, Slingmedia, and OLPC.

Here is what the President of Gecko Design had to say about the acquisition in a statement posted on their home page:

This is an incredible opportunity for everyone at Gecko. We are very excited and honored to join Google(x) and work on a variety of cutting edge projects.

We have enjoyed working with all our clients. Words cannot express the level of appreciate we have for your support throughout the many years that Gecko’s doors have been open.

Google X has spawned some of Google’s most ambitious projects, such as Google Glass and its driverless car program. With Gecko Design on board, Google now has the product design talent to help bring life to new hardware.

Rumors have alleged that Google has been shopping around for Jawbone or other wearable device makers, but it appears that Google has instead opted to acquire a design partner used by these startups.

Google has yet to release any details regarding their deal with Gecko Design.

 Google Acquires Gecko Design, Designers Of The Original Fitbit

Matt Southern

Freelance Writer at MattSouthern.com
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert articles he contributes to many well respected publications across the web. Contact him via his website if you'd like him to write for you.
 Google Acquires Gecko Design, Designers Of The Original Fitbit

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