As the SEO industry has slowly evolved over the past five years in response to Google’s aggressive initiatives to combat web spam (and those looking to game the system) in order to produce the most relevant results for user queries, SEO’s have recently needed to make the choice between Generation X (Black-Hat) strategies played by …
Facebook recently opened itself to the public while the Alibaba Group (featured in New York Times) may have plans to put itself back in private holding. The Chinese company has long been shouting at Yahoo (its American partner) regarding buying back the former’s shares (Yahoo owns 40% stock in Alibaba). Those discussions grew sour on …
For the past several years, rich content has been on the rise, and Google subsidiary, YouTube, has remained the undisputed leader of online video sharing. Currently, the site controls approximately 43 percent of the Internet video market. Additionally, in universal search results, YouTube uploads account for more than 50 percent of all rich content that …
I like to compare blogging and guest blogging to news segments. Bear with me here. For the sake of keeping things light-hearted, we’ll use The Daily Show as an example. Now this is Jon Stewart’s show (or his blog). People tune in primarily to listen to his commentary (his blog posts). However, in addition to his …
Every social media site has its own unique theme that captivates online audiences in different ways. With the various new social media sites that emerge by what feels like the second, some wonder how people can spend so much time on all of the sites, but that’s beside the point. The latest social media site …
Like most online marketers, I’m always on the lookout for new tips and tricks. I’m confident in my own theories, but in order to stay on the cutting edge of an ever-changing industry, we need to consider what others are saying. However, I must admit that I never imagined one of those other people would …
The ways in which companies and their leadership engage with their customers and other various members of the public is always evolving. New ways for outreach have brought more opportunities for information exchange, feedback gathering, and industry education all with positive branding, exposure, and authority-boosting impacts. Social media, guest blogging, white papers, and videos have …
As the world’s preeminent search brand, Google is largely viewed by the Internet community as a pioneer. Not only did the company re-define the way that Web search works in its infancy, but its innovative algorithm has changed often and is now targeting an all-too-familiar adversary: Spam. The Penguin Update, which initially debuted in April, …
Forget about the Facebook IPO fumbling. Consider Facebook’s lethargic race toward the front of the mobile lines. The uneventful IPO may cause lost investor fervor; but some game-producing brands’ interests in Facebook have already been waning. Let’s peer at Facebook’s friendship with CrowdStar Inc., an app development team. CrowdStar was developing games for the social …
Zuckerberg moves almost as fast as you can say “hoodie.” While we were feasting our eyes on the media’s fascination regarding Mark’s choice in clothing, Facebook donned itself in two more acquisitions. I say ‘more,’ in reference to the few-week lapse in acquisitions; as we all have heard, Facebook acquired startup Instagram as of late. …
