Blogging for your business is nothing revolutionary. Most business owners have a blog these days (if you don’t, check out this guide to setting up a business blog). Forbes even went so far as to say businesses should “blog or go bust.” But why do you need a blog? Blogging for your business should never …
The term “consultant” can describe just about anyone these days, but perhaps, a more appropriate term for consultant would be artist—that person with niche expertise, who can radically change how an organization thinks, perceives, and operates, just by sitting down and spending some time with them. But, just as it’s not enough for an artist …
Marketers and designers always seem to be butting heads over their projects. But why is this? After all, managers and designers share the same goal: creating a beautiful, useful design, in a timely and budget-friendly manner. Good collaboration often comes down to understanding designers’ jobs and allowing them to do it fully. So, save yourself …
There are over 169.3 million people who watch Internet videos regularly, and YouTube is now the second largest online search engine. People love video, and it’s crucial to take advantage of that if you’re in marketing, business, or blogging. We’re a big believer that every business can leverage video—it only seems daunting. To break it …
A successful start-up depends fully on a foundation of employees who can effectively communicate, hustle, and essentially get sh*t done. Today, you can find these traits in every Distilled team member—communication is the underlining glue that holds us together. Whether it’s talking to another office member or pitching a sensational idea to an eager client, …
New to AdWords? Have clients who struggle to grasp PPC? Simply Business recently created this interactive step-by-step guide to setting up and using Google AdWords. It is geared towards smaller businesses, but many of the principles will be the same across the board. Follow each step chronologically, and click through to further readings by some …
Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that. With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages. The video is aimed more at …
If you think the mobile space is only beneficial to consumers, you’ve got it all wrong. As marketers, we talk about mobile marketing, UI, and integration ad nauseam – trying to figure out the winning formula for improving conversions and the user experience on our mobile devices. We’re so focused on the direct bottom line …
Our industry works on the Internet. All day. This in and of itself leads to major distractions – one minute you’re conducting a keyword analysis and the next you’re watching some YouTube video of cats, when really, you don’t even really like cats or the whole online craze over them. There’s countless resources to help …
Internet trading takes place on the World Wide Web, a metaphysical place without borders, so why would you limit your business strategy to domestic customers alone? By putting your business online you are exponentially increasing your potential clientele – so doesn’t it make sense to specifically target these inherently different markets? Perhaps you’ve had your …
