SEO · Social Media

2011 SEO and Social Media Checklist

In addition to focusing on increasing last minute holiday sales, now is the time to make sure everything is in place to make 2011 a great year for your site and business.

We should all check our sites for errors and be focused on SEO and Social Media all year long but not everyone has the time or knowledge to do everything they should.  If you are one of the offenders, now is the time to make it up to your neglected website.  Go through the checklist below and make sure you have everything in place to start 2011 off right.

An old Chinese Proverb says

The best time to plant a tree was 20 years ago. The next best time is now.”

That kinda says it all!  Now on to the checklist:

SEO:

  • Make sure all your “Local/Places/Maps” listings are set up and claimed
  • Review your On-Page Optimization and make sure it’s all complete
  • Make sure you have a content addition strategy in place
  • Make sure your product feeds are all submitted
  • Make sure your keyword research done (for now) with plan to check often for new keywords

Site:

  • Review your Newsletter/Follow Up Series and make sure it’s current and compelling (create one if you don’t have one yet)
  • Make sure web stats/analytics are installed and configured
  • Check site for broken links (and fix them!)
  • Review/update text (make sure nothing it outdated or old info)
  • Test order links
  • Review order process for user-friendliness
  • Update photos
  • Create a plan to keep site fresh and updated
  • Make sure you have a plan in place to review web stats regularly

General Marketing:

  • Put a plan in place to run split tests on marketing campaigns and landing pages
  • Review results from previous split tests and see what you learned from it
  • Put a plan in place to syndicate articles

Blog:

  • Create a plan to post regularly
  • Make sure you Blog is properly configured with the latest and best plugins
  • Make sure you are submitting your RSS Feed
  • Make sure you have a good strategy for using Keywords/Tagging/Categorizing on posts
  • Make sure your Blog is properly connected to your various social media sites

Twitter:

  • Make sure your custom background done and compelling
  • Take some time to be sure your goals and objectives outlined (you’ll get more out of Twitter if you know what you are doing and why)
  • Create a plan to build followers
  • Review how often you are tweeting and what tweets you are getting results from – you’ll need to fine-tune your Twitter campaign as you go

Facebook:

  • Take some time to be sure your goals and objectives outlined (you’ll get more out of Facebook if you know what you are doing and why)
  • Set up a strong personal profile
  • Set up KILLER Fan Page with FBML Tabs and special features (like offering a discount after someone clicks the LIKE button to become a Fan)
  • Create an action plan to increase Fans and promote page
  • Make sure your FB badge is placed on your site and you are linking from sig line in emails etc.
  • Create an action plan to network and engage friends/fans
  • Create an action plan to keep content updated

LinkedIn:

  • Make sure your profile is set up and complete
  • Request endorsements
  • Participate in Questions and discussions
  • Connect your profile to your other social media accounts

Other social media sites:

  • Find other relevant industry social media sites
  • Create your profile and create action plan to participate
  • Consider a video strategy with YouTube

Holiday Marketing:

  • Outlined all holidays and action plan for holiday promotions (I know it seems early but holidays sneak up on your, at least outline a rough action plan for the year and assign deadlines in advance of each holiday to get work done and campaigns in place)

PPC:

  • Review results and adjust bids
  • Add new keywords
  • Split test ad copy
  • Split test landing pages

Feel free to share your questions/comments and tips from your own checklist.

Get planting those trees people!

 2011 SEO and Social Media Checklist

Jennifer Horowitz

Jennifer Horowitz is the Director of Marketing for www.EcomBuffet.com – a full service SEO, Web Design & Development and Social Media Firm. Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has been published in many SEO and marketing publications. Jennifer Horowitz is the author of Twitter Quickstart Success Training System, Blogging For Dollars, Optimization Step By Step: 2010 and more. You can follow Jennifer on Twitter at @ecombuffet. For more information on SEO, Twitter training or killer Facebook Fan Pages, contact Jennifer at jennifer@ecombuffet.com.
 2011 SEO and Social Media Checklist

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26 thoughts on “2011 SEO and Social Media Checklist

  1. Thanks for the Tips and list of various information. For me Keyword is the problem, sometimes my mistaken i given good words – that post got viral.. have to study more deep.
    Only Good content is not enough, !!
    Happy xmas

  2. These steps are certainly needed to help improve online visibility. The online competition for business gets harder and harder and the steps you included cover all the necessary requirements needed to out place and out shine the others

  3. These steps are certainly needed to help improve online visibility. The online competition for business gets harder and harder and the steps you included cover all the necessary requirements needed to out place and out shine the others

  4. Great post, very very helpful checklist! Sadly it takes many companies an entire year to go through each point you’ve listed and check them off. But you need to start somewhere right?

  5. Pretty nice article. I just came across your website and loved to say that I have really enjoyed reading your opinions. In any caseI’ll be coming back and I hope you post again soon.

  6. This is a really good checklist. It’s a little long but I guess it’s well worth it to go through one by one and make sure everything is done properly to start 2011!