SEO · Tools

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research)

We have seen quite a few tools and tips on researching your competition. This quick post shares two free tools that have one thing in common: they let you generate the list of domains that get ranked high for several related search queries (we call them “SERP dominators“):

Competitor List Builder: WhoICompete

Search engines crawled Google
Search phrases to check 10
Requires registration? Yes
Free or Paid? Free

One of my unloved toys (because I lack time), WhoICompete is a free tool to generate the list of your strongest competitors in Google.

The search results are presented in form of a table where you can see:

  • The list of domains ranked for the specified terms;
  • The number of “Overlaps” (how many terms is the domain ranked for);
  • “Details” link
  • Some SEO-relevant statistics for advanced usage.

serp dominators 03 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research)

The tool has some nifty features which were added on users’ feedback:

  • You can target results by country (tested by non-US users with positive feedback);
  • Generate some SEO-relevant information for each domain or page in the list (like Google home page PageRank, Alexa Rank, etc);
  • Export the whole table to Excel

Clicking the “Details” links brings you to the list of all subpages from the current domain that got ranked high for the search phrased provided:

serp dominators 04 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research)

The same login information will also let you access our little discussion board which can be used to share feedback and feature suggestions for the tool.

Identify Your Top Search Competitors

(by Andrew Griffiths)

Search engines crawled Bing and Yahoo
Search phrases to check 3
Requires registration? No
Free or Paid? Free

The best thing about the tool which you will love: it is free and requires no registration, so there’s obviously no excuse for not trying it out.

With the tool you are allowed to submit three search phrases and in a few seconds you’ll be presented with “Top Search Engine Dominators” in:

  • Top 3 positions for the three search queries provided;
  • Top 10 positions for the three search queries provided;
  • Top 20 positions for the three search queries provided;
  • Top 50 positions for the three search queries provided:

serp dominators 01 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research)

The tool will also visualize the stats for you to easier understand it:

serp dominators 02 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research)

f8d69258525dec38624a29eb3d570d8c 64 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research)
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
f8d69258525dec38624a29eb3d570d8c 64 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research)

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17 thoughts on “2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research)

  1. Very nice – I like the first one best. It provides a nice starting point to figure out who your competition is, then you can manually start looking at various SEO factors, or use your other SEO competition analysis tools. Thanks!

  2. I liked the first tool as well definitely identifies your top competitors and you can go from there as someone mentioned , plus the number of keywords in free version is larger so it has more potential .

  3. Very useful tools indeed. WhoICompete is very different from the tool that I am using thus I will give it a try since it is free anyway. Thanks a lot.

  4. Thank you! great tols for analysis and comparison.
    There lots of works to be done to catch up with competitors!

  5. Thank you! great tols for analysis and comparison.
    There lots of works to be done to catch up with competitors!

  6. I like both tools, but I’m stuck with Ontolo which has the same functions, but I think you can add up to 30 keywords to find your top competitors in Ontolo.

  7. Francesco Consultancy is now offering a Free SEO Report website check; this gives anyone with a website the chance to see how SEO friendly their website is.
    SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.
    Why would this be of great importance to you? Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long in this situation.
    This situation could apply to a web site. Can potential customers locate your current web site easily? Traffic to your web site could be extremely low. Potential customers might not even know that your site exists.
    It’s FREE and could point out some really simple mistakes you have made.