Twitter’s latest attempt to bolster interest in its social network comes in the form of bringing live, auto-playing Periscope videos to your timeline.
The social live streaming service is owned by Twitter, but until now could only be accessed through a separate app. As of today Periscope videos can be embedded in tweets and played right within the timeline of Twitter’s iOS app. Just like in the Periscope app, broadcasts be replayed for up to 24 hours.
This will get more eyes on Periscope content, and potentially drive more people to use the app, because the content will be viewable whether or not your Twitter account is linked with Periscope.
The real question is, will this be of any benefit to Twitter? Or will uninvited auto-playing videos turn users away? The latter would be detrimental to the social network. Investors are already losing confidence in Twitter, as evidenced by its plummeting stock prices.
On the other hand, Periscope has been a proven success since launch, amassing over 100 million live broadcasts and being chosen as Apple’s app of the year. The decision to bring live Periscope videos directly to Twitter may end up being a smart move, but time will tell.
For now this only applies to Twitter’s iOS app. Android and web support is said to be coming in the near future.