With more than 800 million users, Facebook is definitely the biggest social media network that the Internet has. That’s why online marketers can’t ignore the potential that the social networking giant can give to businesses. In fact, more and more brands are creating their Facebook fan page to build an online presence across the Web.
Below are the advantages of Facebook marketing to your business.
Wider Target Customer Reach
Although Facebook started as a social network for college students, it now has millions of users from around the globe. The largest segment of its users is ranging from 35–54 years old, while the fastest-growing division of its demographic is 55 years old and above. Regardless of the age bracket of users that your business wants to target, Facebook can be a great way to reach them.
Multiple Marketing Platforms
Facebook has three marketing platforms that anyone can use to promote their brand: Pages, Groups and Ads. Pages are basically free Facebook profiles for businesses, organizations and public figures. The only difference is that there are no restrictions on the number of fans that can “like” a company’s page. Meanwhile, Groups are like discussion forums but designed in a User Wall format. The Ads, on the other hand, is the social network’s paid marketing platform that helps businesses reach their customers based on their desired demographic. However, it can be very expensive depending on your business’ goals.
Specific Market Targeting
Other than having many active users, Facebook also gathers a huge amount of demographic information from its users. That’s why businesses can target their desired customers based on virtually anything there is in a user’s profile.
Facebook’s advertising platforms can run on either a per-impression or a per-click basis. The social networking giant is also budget-friendly, since it allows users to set daily limits. Depending on a business’ niche, it also shows users the relevant ads open for bidding.
Facebook is one way to create and foster a community around a brand. It encourages a two-way discussion between the brand owners and its customers, while providing room for additional marketing campaigns.
With its many marketing platforms and features, Facebook has proven itself to be powerful and flexible for any type of businesses. If it’s still not part of your online marketing campaign, it’s best that you start now and experiment on how the social networking giant can help you reach your business goals.