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Tools for Spying on Competitors Search Marketing Tactics

Tools for Spying on Competitors Search Marketing Tactics

Today I’ll be reviewing paid tools for a change (just because they have no free alternatives), so before I start let me give a short disclaimer: I am not affiliated with either of them and encourage you to honestly share your experience and thoughts.

1. Spying on your competitors’ AdSense tactics: AdsSpy – a tool that has no alternatives so far: it will show you more sites under same Google AdSense account. This will enable you:

  • to identify (MFA) site networks;
  • to learn your competitors’ monetizing and promotion strategies;
  • to spy on your competitors’ other niches and revenue streams.



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  • the tool is paid (subscription based).

2. Spying on your competitors AdWords campaign: SpyFu that will show you:

  • your direct competitor’s ad budget (use it to estimate your ad budget):

competitor budget

  • your competitors’ PPC keywords (use it to brainstorm for niche-related keywords):

competitors’ PPC keywords

  • your competitors’ organic search rankings (estimate your organic search competition, find more keywords for your business):

organic search rankings

  • top organic and PPC competitors.


  • paid (subscription based);
  • doesn’t appear to work for many domains;
  • some data is inaccurate and outdated;
  • US-only oriented.

Alternative: KeywordSpy that is reported to have a larger database and a more user-friendly interface but I guess SpyFu still offers more information on competitors.

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Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]

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