JupiterMedia Sells Search Engine Watch
Well definately huge news for those of us in and around the search space…Jupitermedia, the owners of the #1 search related site sold SearchEngineWatch and the ClickZ network for $43 million to London-based trade publisher Incisive Media plc.
Reading Meckler’s blog you never would have guessed he would do such a thing : “Why the sale? The simple reason is that Jupitermedia has evolved from being a media company with images into an Image company with media. A good part of the evolution came from the acquisition of 7 image companies since June 2003. Over a 25 month period we have spent close to $200 million making the above referenced acquisitions along with dozens of photo library collections. Most of these deals were done with cash. The cash came from our treasury and from bank borrowings. We plan to make more acquisitions and we plan to continue using cash. So how do we get more cash? Simple, we either go to the public market and offer our stock for cash or we sell assets such as the Search Engine trade shows and ClickZ network in order to raise more funds for acquisitions.”
I just can’t see being the #3 stock photography resource as being a better market position than the single most authoriatative voice on search. What am I missing?
Aaron Wall is a Search Engine Marketing expert and the publisher of the SEOBook.