Google will again allow cryptocurrency ads starting in October, ending a ban that was put in place this past June.
Ads for cryptocurrency and related products were originally banned by Google in order to mitigate the potential for consumer harm.
Now Google has found a way to mitigate harm while still allowing cryptocurrency-related ads, albeit in a limited capacity.
Cryptocurrency exchanges in the US and Japan will be allowed to advertise with Google again in October. However, they will need to go through a certification process.
Advertisers will be able to apply for certification once the policy launches in October, and will need to be certified with Google for the specific country in which their ads will serve.
Requirements for certification vary by country. Google has not yet disclosed what the requirements are to be certified to run ads for cryptocurrency exchanges.
Ads for coin offerings, cryptocurrency wallets, and cryptocurrency trading advice will still be banned once the new policy goes into effect in October.
According to the information provided by Google at this point, the ban is being lifted on ads for cryptocurrency exchanges only.
Cryptocurrency ads have been a matter of contention this year amongst several of the web’s top advertising platforms.
Facebook, Twitter, Snapchat, and Bing have also banned cryptocurrency-related ads at various points this year.
The ban was partially lifted by Facebook in June, though its advertisers are also required to go through a certification process.
We’ll see if any other platforms follow suit now that both Facebook and Google are back on board with cryptocurrency advertising.