Consumers say they hate pop-ups, yet sites continue to use them. That’s because, used well, they work. The key to success: Use them wisely.
In our latest #AskTheAdSenseGuy post, John Brown shares how Google fight against invalid traffic, as well as their take on other qualitative issues.
A study led by Adobe Media Optimizer finds that paid search ads that end up in the 4th position might actually produce the best results.
How to Make a Million For Mother’s Day: Scientific PPC from Bing Research. Read what the team at Bing Ads uncovered about Mother’s Day searches and clicks.
The European Union is calling for search engines like Google and Bing to be more upfront about advertising in search engine results pages.
Google has done away with the archaic and confusing formula for displaying ad extensions with the introduction of a new policy.
PPC is an extension of automation that only works with human presence. Machines can find the customers, but it takes actual humans to close the deal.
Don’t go green with envy over the success of your competitors’ AdWords campaigns. The good news is you can get much more from your modestly sized budget.
Steve Jobs wasn’t a CRO expert. Nonetheless, we can learn from his genius and apply those lessons to our own craft of conversion optimization.
How do you know if your CTR is doing well or poorly? In this post, Larry Kim breaks down the average CTRs in Google AdWords by industry.
Warc recently released the rankings of the world’s most effective ad campaigns in 2016.
BrightLocal’s survey shows that Adwords Express doesn’t deliver same value as the normal Adwords.
Kick off the spring season with PPC spring cleaning! Here are five steps to help you clean up your target keywords in PPC.
Understanding AdWords and PPC auction process is crucial for a successful campaign. Understanding ROI formulas is just as important—if not more.
Ad block prompts publishers to rely on native advertising. Here’s how native advertising can help increase your site’s revenue.
Gmail Ads are one of Google’s intriguing advertising opportunities. I’ve been obsessed with mastering them lately and here’s what I’ve learned.
Google has announced that it will phase out all of its compare products and tools by the end of March, 2016.
Starting today, Google will begin phasing out the right hand gutter ads.
On February 3, 2016 SEJ’s Founder Loren Baker joined Brent Csutoras & SEJThinkTank for an hour-long webinar about SEJ’s revenue growth through native advertising.
Google’s Head of Publisher Policy Communications, John Brown, answers YOUR questions about AdSense. This month: mobile ads and handling ad blockers.