While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience.
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.
Win the love of the most valuable shoppers this year. Here’s who will be shopping, how and when they’ll be searching, and what they’ll be searching for.
Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search and social content you can’t get anywhere else.
Managing and optimizing PPC campaigns can be a daunting task. Learn the different ways to optimize paid search campaigns and which might be most important to your number one goal.
Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display remarketing across channels and audiences in order to get the best possible results.
It can be challenging to maintain high performance and stay competitive without a constant pulse on the Google ad platform. Here are some next-level tactics that can help supercharge underperforming PPC campaigns.
Google recently announced changes to how it will be targeting ads starting on January 18, 2017.
In the latest #AskTheAdSenseGuy column, John Brown shares how AdSense affects SEO and sheds light on the Valuable Inventory policy update.
The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms.
Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017.
Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much sense when they both help you get to where you want to go. What binds the two strategies together is their purpose: increasing visibility.
Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.
CRO is a straightforward process once the right data is in place. Collecting data is the tough part and a one-stop shop like Zarget offers a plethora of CRO tools that make life easier for a digital marketer.
Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. […]
Check out what 24 of the top PPC marketing experts say will be the biggest trends to watch in paid search, social ads, and remarketing in 2017 – and beyond.
One of the most important aspects to consider for your AdWords strategy is ensuring you attract clicks from quality leads. This is where Search Terms Reports come into play.