Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations.
Cross-device remarketing for AdWords can help you target the same ads to the same users as they move between their devices.
Auditing your AdWords strategy may seem overwhelming, but there are really three basic things to keep in mind for success. Learn more here.
If AdWords is such a great B2B advertising platform, why do so many companies struggle to turn a profit on AdWords? Read this post to find out.
The AdWords Price Extension is basically steroids for the traditional advertising format you’re used to on mobile and tablet devices. Review the full guide.
Google has pushed the date back to October 10th. That’s the new date when Google will be taking away quality score information for new and underperforming keywords.
Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices.
Taking a fresh look at your AdWords account is the best way to look for cracks. Here are some ways to audit your account.
Bing Ads is rolling out a couple new features. Structured Snippets is now rolling out in the U.S., and the Bing Ads app now has bulk editing.
Originally, there was a deadline of October 26 where standard text ads could no longer be used. Google is now extending the deadline to January 31, 2017.
Gone are the days when you would need to have one email address per account. Now you can connect up to five AdWords accounts to one email.
Learn how to dramatically improve your AdWords lead quality by linking your AdWords account with your CRM software using a feature called offline tracking.
With an impending change in Quality Score from Google due on September 12, here’s an updated version of my free AdWords Script.
A new advertising experience is now available to AdWords advertisers. Shop the look makes it possible to sell clothing directly in Google search results pages.
Google has made it possible to add sitelinks to ads at the account level.
With Expanded Text Ads, you now have a much bigger medium to flex your PPC muscles. Here are five ways to improve your AdWords Expanded Text Ads now.
I know what you’re thinking. Conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no.
Google recently refreshed its AdSense ad limit policy, removing the restriction it once had on the amount of ads publishers can place on one page.
With dozens of retargeting options available, the question is no longer whether to use retargeting? Rather, what is the best way to use retargeting?
Bing Ads announced it is rolling out Upgraded URLs to all advertisers; an easier and more efficient way of tracking URLs compared to current destination URLs.