A Google AdWords metric that has been around for the past 15 years is being retired on September 21st.
Google officially unleashed three anticipated AdWords updates today that are designed to help advertisers capitalize on the the shift toward a mobile-first world.
Inclusivity and diversity have become one of the major trends in advertising. Learn from these campaigns that celebrate diversity.
Google’s John Brown answers our questions on AdSense implementation and ad content.
Join SEJ ThinkTank and Marin Software for a sponsored webinar to learn easily implemented strategies that will set you on the path to online retail success.
2016 has brought many changes to SEM from Bing Ad Network taking off to local Adwords changes. But, what does this mean for PPC? Find out here.
In this guide, discover important SEM campaign types and PPC best practices gathered from over 10,000 campaigns in over 20 countries and 25+ industries.
Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed.
In the face of a mobile revolution, we need to reconsider where we’re telling stories and how we tell them. Enter, mobile video advertising.
Up your PPC game with this full recap of our webinar with Erin Sagin of Wordstream. She discusses how to find new keywords to improve your PPC performance.
Want to get credit for your AdWords conversions? Adam Lundquist shares different AdWords attribution models that can help you do just that.
Are you really happy with the conversions you’re getting from your pay-per-click campaigns, or can you squeeze out a little more lift? Here are 11 landing page optimization case studies to get your neurons firing
AdWords unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.”
Google announced a slate of major updates and new products for AdWords advertisers in its 2016 Google Performance Summit.
After reading the dismal earnings report from Macy’s and Nordstrom, I decided to conduct a research on fashion retail in brick and mortars. Here’s what I learned and how I believe the fashion retail industry can fight back by using a mixture of digital marketing and technology.
Are you wasting your AdWords budget? Here are a a few simple changes can dramatically improve the performance of your AdWords account.
According to Google, ads and websites that promote dangerous payday loan offers will be restricted from advertising with AdWords.
Consumers say they hate pop-ups, yet sites continue to use them. That’s because, used well, they work. The key to success: Use them wisely.
In our latest #AskTheAdSenseGuy post, John Brown shares how Google fight against invalid traffic, as well as their take on other qualitative issues.
A study led by Adobe Media Optimizer finds that paid search ads that end up in the 4th position might actually produce the best results.