Improving your Adwords performance can be tough when you start to hit a ceiling. This is when reviewing your account for areas of improvement and implementing new strategies come into their own. This article will cover seven of the most effective strategies for improving your AdWords performance.
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords.
Learn what this means for your account, what actions you should and hear from the industry experts what they really think.
Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist content
Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim.
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We’ve got answers for you based on our #SEJSurveySays poll plus a bonus study!
AdWords IF Functions help you customize ad text to personalize your paid search ads. Here’s how they work, and how to use them to target audiences to drive more conversions.
On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.
Google has begun automatically appending location extensions to eligible Google Display Network ads.
Google vows it will do a better job at preventing display ads from appearing against controversial content.
Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.
Google introduced audio ads to Google Home, which were promptly removed after public outcry.
Larry Kim, founder of PPC software company WordStream, is leaving the company he’s been growing for over a decade to focus on building a new startup.
According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019.
Here’s how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals this year.
Bing is honoring what is said to be its most requested Bing Ads feature with the release of Bing Ads Editor for Mac.
Trying to decide between Google AdWords and Facebook Ads to promote your organization? Learn about the different factors to consider when making this decision to increase the chances of making the right choice!
It has been confirmed that Google AdWords price extensions are now eligible to be shown on all devices.
Remarketing and retargeting are extremely similar, but there are slight differences that can make a difference if you’re a small business. Learn more here.
Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns.