With dozens of retargeting options available, the question is no longer whether to use retargeting? Rather, what is the best way to use retargeting?
Bing Ads announced it is rolling out Upgraded URLs to all advertisers; an easier and more efficient way of tracking URLs compared to current destination URLs.
In an effort to provide more transparent Quality Score reporting, Google AdWords will begin to report on null Quality Scores beginning September 12
Google has made an update to its AdWords Keyword Planner tool which will benefit big spending advertisers, and give low spenders limited access to keyword data.
The new Google Maps Local Search ads and in-store conversions are a killer combo. Here are 7 things you need to know about AdWords store visit conversions.
Bring your leads back from the dead with an engaging autoresponder. Aaron Orendorff shares four post-conversion tactics to do that.
This recap of Patrick Hutchison’s webinar is filled with strategies to turn browsers into buyers. If you sell products online, this is one webinar you won’t want to miss!
A Google AdWords metric that has been around for the past 15 years is being retired on September 21st.
Google officially unleashed three anticipated AdWords updates today that are designed to help advertisers capitalize on the the shift toward a mobile-first world.
Inclusivity and diversity have become one of the major trends in advertising. Learn from these campaigns that celebrate diversity.
Google’s John Brown answers our questions on AdSense implementation and ad content.
2016 has brought many changes to SEM from Bing Ad Network taking off to local Adwords changes. But, what does this mean for PPC? Find out here.
In this guide, discover important SEM campaign types and PPC best practices gathered from over 10,000 campaigns in over 20 countries and 25+ industries.
Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed.
In the face of a mobile revolution, we need to reconsider where we’re telling stories and how we tell them. Enter, mobile video advertising.
Up your PPC game with this full recap of our webinar with Erin Sagin of Wordstream. She discusses how to find new keywords to improve your PPC performance.
Want to get credit for your AdWords conversions? Adam Lundquist shares different AdWords attribution models that can help you do just that.
Are you really happy with the conversions you’re getting from your pay-per-click campaigns, or can you squeeze out a little more lift? Here are 11 landing page optimization case studies to get your neurons firing
AdWords unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.”
Google announced a slate of major updates and new products for AdWords advertisers in its 2016 Google Performance Summit.