Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. […]
Check out what 21 of the top PPC marketing experts say will be the biggest trends to watch in paid search, social ads, and remarketing in 2017 – and beyond.
One of the most important aspects to consider for your AdWords strategy is ensuring you attract clicks from quality leads. This is where Search Terms Reports come into play.
Google has introduced a verification process that comes with the distinction of being “Google guaranteed”.
Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords reports.
Bing Ads is testing Dynamic Search Ads in the U.S. Dynamic search ads let you create ads for relevant search queries based on the content on your website.
Google is implementing a change to its AdSense publisher policies which will prevent fake news sites from serving ads.
Bing Ads is testing a new type of ad called Bing Native Ads. These ads appear on an “intent network” to help marketers reach consumers outside of search.
Bing Ads has plans to roll out a native search advertising platform early next year.
Google AdWords’ price extensions will now appear in search results as swipeable cards.
In today’s user experience-focused world, is it still worth your time to optimize your traffic? The answer may surprise you.
Bing Ads has introduced app install ads in a pilot program for all US advertisers.
Learn how to impact all all stages of the customer’s journey with paid media tactics including paid search, paid social, and display advertising.
Enhanced Campaigns offer powerful modifiers for geo and device. Use these geo and device targeting tips to drive more conversions for your business.
Do you ever get a sinking feeling as you open your paid search account? You don’t know exactly […]
Adjusting your bids on AdWords can be tricky if you’re new to the game; especially when your budget is on the line. Learn how to be successful here.
Bing has made it easier to set daily budgets for advertising campaigns. Now, Bing Ads advertisers can automatically […]
Following a successful trial run of expanded text ads, Bing is now making them available to all advertisers.
Learn 5 actionable uses of RLSAs that will allow you to influence your search network targeting and modify bid strategies on AdWords based on audience lists created within Google Analytics.
Prepare your e-commerce store with this checklist.