Remarketing and retargeting are extremely similar, but there are slight differences that can make a difference if you’re a small business. Learn more here.
Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns.
Want a trimmer, leaner AdWords account this year? Don’t worry, turning your paid search account into a lean, mean, converting machine is a lot easier than it seems!
Bing Ads blocked 130 million ads and banned 175,000 advertisers last year. That’s according to Bing Ads’ Ad Quality in Review 2016 report.
Here are seven things search marketers need to know about Google’s Ads Added by AdWords test, plus reaction from some top PPC marketing experts.
Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are met.
AdAge reports that Google has partnered with Cloudflare and TripleLift to deliver instant loading ads on Accelerated Mobile […]
Bing’s dynamic search ads can help any e-commerce or small business improve their traffic and target relevant followers. Learn more here!
Google AdWords is difficult. I show you why so many marketers come up short with AdWords so you can be more successful with SEM.
Google is facing scrutiny for its decision to combine multiple sources of data to deliver more personalized ads.
In total, Google removed over 1.7 billion ads and took action on over 75,000 sites in 2016.
This post outlines 6 tips designed to help advertisers harness the potential of display advertising via the Google Display Network, including how to get the most from a limited budget.
Advertisers can now schedule Google AdWords campaigns to be imported to Bing Ads on a recurring basis.
While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience.
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.
Win the love of the most valuable shoppers this year. Here’s who will be shopping, how and when they’ll be searching, and what they’ll be searching for.
Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search and social content you can’t get anywhere else.