The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals.
Google made a significant change to how AdWords budgets can be used, and advertisers are not the least bit happy.
Splitting AdWords campaigns is almost always the right answer but for every company. Read why in this post.
Here’s how to hack your way to the top of competitive SERPs when you never have enough time.
Bing Ads is introducing new URL tracking parameters, to further assist advertisers in learning about the source of ad clicks.
Google is finally upgrading call-only ads with a feature that is available with other ad types.
Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season.
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems.
Find out how you can compete – and win – against big brand advertisers in search engine marketing.
Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks.
Take your PPC campaigns to the next level with these five strategies for paid search audiences.
In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.
Here’s how you can optimize your e-commerce PPC campaign’s landing page for the best results.
It’s important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.