Even as we find more sophisticated ways to advertise, we reach fewer people each year. Ad blockers resulted in $21.8 billion loss of global revenue in 2015.
All of the huge changes happening in PPC marketing now can be traced back to one thing: mobile. Discover how mobile is affecting digital advertising.
The digital advertising industry is always growing and changing. In this post, Dusty Vegas explains the top five traits of successful digital advertisers.
Location bid adjustments are a Google AdWords feature that lets advertisers show ads frequently to potential customers in certain geographic areas. Here’s how you can set up one for your business.
Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your PPC goals.
Marketers who are new to paid search marketing often lose because they cannot complete in mobile auctions. These five mobile ppc techniques will help.
Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for the buck for brand awareness category.
PPC works when an ad network makes money when someone clicks on their ads. Here’s how you can make better and more clickable ads—regardless of network.
Digital marketers have received a set of shiny new tools this fall. Let’s dive into the 5 most thrilling new paid ad features announced.
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
For marketers, there’s no better way to create a sense of urgency than to send prospects to a persuasive event landing page.
I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
Ad fatigue causes your ad campaigns to become less effective over time. Here are 3 easy things you can do to ensure you’re not turning off your audience.
SEJ’s Brent Csutoras speaks with John Brown, Google’s new Head of Publisher Policy Communications.
Last week, Mark Irvine reported on a new AdWords Customer Match. Read on to see why you NEED to start using this feature right now.
Use this blueprint to write killer AdWords ads, just like the pros.
Inspired by Rachel Sprung’s recent post on pointless marketing metrics, here are some stupid marketing metrics that can harm your campaign.
Over the next few weeks Google will be rolling out ad targeting by e-mail address.
I’m constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for […]