Are you really happy with the conversions you’re getting from your pay-per-click campaigns, or can you squeeze out a little more lift? Here are 11 landing page optimization case studies to get your neurons firing
AdWords unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.”
Google announced a slate of major updates and new products for AdWords advertisers in its 2016 Google Performance Summit.
After reading the dismal earnings report from Macy’s and Nordstrom, I decided to conduct a research on fashion retail in brick and mortars. Here’s what I learned and how I believe the fashion retail industry can fight back by using a mixture of digital marketing and technology.
Are you wasting your AdWords budget? Here are a a few simple changes can dramatically improve the performance of your AdWords account.
According to Google, ads and websites that promote dangerous payday loan offers will be restricted from advertising with AdWords.
Consumers say they hate pop-ups, yet sites continue to use them. That’s because, used well, they work. The key to success: Use them wisely.
In our latest #AskTheAdSenseGuy post, John Brown shares how Google fight against invalid traffic, as well as their take on other qualitative issues.
A study led by Adobe Media Optimizer finds that paid search ads that end up in the 4th position might actually produce the best results.
How to Make a Million For Mother’s Day: Scientific PPC from Bing Research. Read what the team at Bing Ads uncovered about Mother’s Day searches and clicks.
The European Union is calling for search engines like Google and Bing to be more upfront about advertising in search engine results pages.
Google has done away with the archaic and confusing formula for displaying ad extensions with the introduction of a new policy.
PPC is an extension of automation that only works with human presence. Machines can find the customers, but it takes actual humans to close the deal.
Don’t go green with envy over the success of your competitors’ AdWords campaigns. The good news is you can get much more from your modestly sized budget.
Steve Jobs wasn’t a CRO expert. Nonetheless, we can learn from his genius and apply those lessons to our own craft of conversion optimization.
How do you know if your CTR is doing well or poorly? In this post, Larry Kim breaks down the average CTRs in Google AdWords by industry.
Warc recently released the rankings of the world’s most effective ad campaigns in 2016.
BrightLocal’s survey shows that Adwords Express doesn’t deliver same value as the normal Adwords.
Kick off the spring season with PPC spring cleaning! Here are five steps to help you clean up your target keywords in PPC.
Understanding AdWords and PPC auction process is crucial for a successful campaign. Understanding ROI formulas is just as important—if not more.