Here are six top reasons why your PPC strategy should be include both Bing Ads and Google AdWords.
How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.
Google AdWords will stop showing review extensions with ads as of mid-January 2018.
What do changes from Google, Amazon, and others mean for PPC? Here’s how to position yourself for a successful year.
What are the differences between AdX and Google AdSense? Find out which platform is right for you.
Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses.
Learn how you can improve your holiday PPC campaigns for the final days of December shopping.
Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to ad campaigns.
Google AdWords has gone from refreshing auction insights and impression share data once a day, to multiple times per day.
Find out how ad extensions might be negatively impacting your paid search campaigns.
What 25 of the top marketing experts say will be the major PPC trends in 2018 – and beyond.
Learn how to navigate the process of earning your Google AdWords certification in this step-by-step guide.
These are the essential PPC apps you need to manage everything from ad accounts to reporting to team collaboration.
Google Shopping ads have been updated with new features that enhance the discovery, research, and comparison of products.