Content Marketing’s Best Kept Secret: Create a Content Scoring System
When you’re publishing content for your client, do you know who’s going to be reading it? Why they’re going to be reading it? What’s going...
About
Shane Jones is the Director of Earned Media at WebpageFX, a Pennsylvania marketing agency. Additionally, Shane is a Reporter at Econsultancy US, where he covers Conversion Marketing and UX Design. Shane loves making friends and wants you to connect with him on Twitter, Google+ or if you reach out via his blog.
Articles
Using Requirements to Improve Usability For Your Website
What makes a user experience fantastic? Simply put, in order to make a fantastic user experience, the user has to be able to accomplish their...
The Psychological Benefits of Simple Design: Why Less Really is More
It’s a question that marketers and designers ask themselves every day: What is the key to a conversion-based design? And the answer: As little design as possible....
The Art of Peripheral Persuasion: Visuals in Web Design
They say that content is king, and that’s true. Quality, keyword-rich content will go a long way for your SEO and conversion rates. But people...
The Opportunity in Typography for Conversions – With Proof
I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your...
12 Heatmap Findings: Your Roadmap to Conversions
I’m about to give you a hard reality check. There are millions of websites on the Internet, and all of their designers have the goal...
5 Marketing Components for Converting Customers into Fanboys
It’s harder than ever to get consumers to take action, and advertising is to blame. We all know that marketing has moved from traditional advertising...
Contrast in Web Visuals: Why You Looked at This Title First
Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been...