WordPress Takes Steps to Achieve Performance Lead
New WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes
About
I have 25 years hands-on experience in SEO and have kept on top of the evolution of search every step of the way. Because of my longtime presence in the search community I have been invited to Google HQ several times where I met the spam team (then headed by Matt Cutts) and I met Sergey Brin at the first Google Zeitgeist.
I’ve served as a Head Judge at the U.S. Search Awards several times and have presented at the following search marketing conferences:
PubCon Las Vegas, PubCon Dallas, PubCon New Orleans, PubCon Orlando, PubCon Austin, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC , Affiliate Summit West, and SES (Search Engine Strategies).
Contact me at Martinibuster.com
Articles
Title Tags are a Tiny Ranking Factor
Google’s John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact
How to Fix Google Title Tag Rewrites
Google’s John Mueller suggested steps to take to fix title tags so that Google stops rewriting them
WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Websites
Smash Balloon Social Post Feed WordPress plugin vulnerability exposes over 200,000 websites to Stored XSS vulnerability
Vulnerabilities Are Not an SEO Issue… Until You Get Hacked
Vulnerabilities are technically not SEO problems until the site is hacked and then it’s an SEO problem
Google Changes More Structured Data Requirements
Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler
SEO and Temporarily Out-of-Stock Product Pages
Google’s John Mueller shared four tips for dealing with pages for products that are temporarily out of stock
Google: Site Quality Can Cause Loss of Rich Results
Google’s John Mueller explains that site quality can affect whether or not Google shows rich results from a site
Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance
Google Search Console Impressions Report and Continuous Scroll SERPs
Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results
Google’s Priority Hints Improves CWV
Experimental Chrome HTML attribute can speed up Core Web Vitals scores
Does Content or Links Improve Trust with Google?
Google’s John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google
Google Offers a Definition of Quality Content
Google’s John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood
300,000+ Installations of Catch Themes WordPress Plugins Vulnerable
Over 300,000 installations of 17 WordPress plugins published by Catch Themes LLC were discovered to have vulnerabilities
Free AI Content Optimization Tool by MarketMuse
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers
WordPress Cache Plugin Exploit Affects +1 Million Websites
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks
What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
How Google Analyzes Web Page Content and Weights It
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
Surprising Facts About E-A-T & SEO
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy.
Google Bowling: Tool Saves Advertisers from 3-strike Suspension
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement
IndexNow is a Major Change to Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines.
Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results
How Google Responds to a Site Move
Google’s John Mueller describes Google’s internal process for dealing with a site domain migration
Big Sites and Website Authority
Google’s John Mueller answers question about big sites and “authority”
Should the Product Name be in the Heading?
Google’s John Mueller discusses how to write headings for a product page
700+ Brands Put On Notice About Misleading Endorsements and Reviews
FTC puts top brands like Google, Yelp and HomeAdvisor on notice regarding misleading practices while also stating they are not being accused
WordPress Proposes Team to Improve Core Web Vitals
WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins
Google Explains Why Index Coverage Report is Slow
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues
Google Explains Rendering and Impact on SEO
Google’s Martin Splitt explains rendering and how it impacts SEO