5 Steps to Clean Up Your PPC Keywords
Kick off the spring season with PPC spring cleaning! Here are five steps to help you clean up your target keywords in PPC.
Alexander Kesler
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Alexander Kesler is a visionary B2B digital marketer and an effective CEO with over 20 years of experience in building highly successful organizations. A serial entrepreneur, his portfolio includes multiple thriving businesses.
Focusing on solutions for B2B marketing, digital marketing, demand generation, data management, and security software, among others, Alexander embraces innovation and turns concepts & methodologies into products that drive ROI. In fact, his companies made it into Inc 5000, Inc 500, and Entrepreneur 360 lists as some of the best, fastest-growing private companies in America.
Alexander serves on several advisory boards. He is a graduate of Babson College with a degree in Entrepreneurship, Marketing, and International Business.
Articles
5 Conversion & Experience Optimization Techniques You Can’t Afford to Overlook
More and more professionals are realizing that it’s limiting to focus on just one detail. This has given rise to something called experience optimization.
5 Essential Insights into Sustainable Link Building
At the core of search engine optimization (SEO) lies a fact that has been driving this field forward ever since the first websites hit the...
What You Need to Know About Google’s Search Analytics Report
Google’s new Search Analytics Report gives a lot of power back to SEO experts, and this latest improvement is a breath of fresh air for...
Predictions For The Future: Google’s Algorithm Updates
Instead of being concerned with the future changes on Google algorithm, it’s more important to plan for the future and adjust accordingly.
How Event Marketing Should Fit Into Your Online Marketing Strategy
Learn hot to maximize your company’s event marketing efforts with effective online marketing techniques and tools – before, during and after the event.
25 Quotes From Experts on the Science of Entrepreneurship
Are you an aspiring entrepreneur? Here is a list of timeless advice from business experts and writers through the ages.
10 Growth Hacking Concepts and Best Practices
When starting a business, it is pretty easy to become overwhelmed. The digital age of the Internet has changed the marketing landscape tenfold, and even...
How Google’s Frequent Algorithm Updates Affect Paid Search
Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500...
WordPress vs. Drupal: How to Choose a CMS for Your Business
Like any sibling rivalry, WordPress and Drupal have been competing to be the best content management system (CMS) ever since their ‘births’ in 2001 (Drupal)...
5 Tricks to Maximize a Marketing Team’s Productivity
At a digital marketing agency it can often seem like there are never enough hours in a day to accomplish everything. In order to maximize...
SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content...
Are You a PPC Expert? Then You Should be Using These Advanced PPC Tactics
So you consider yourself a PPC Expert? While most search engine marketing professionals know the basics of creating an AdWords account and running PPC campaigns,...