YouTube 10 Minute Limit Deters Copyrighted Video Uploads
YouTube has taken action to prevent the uploading of copyrighted material into its video hosting, sharing and search service. By limiting videos to a maximum run time of 10 minutes, YouTube hopes to prevent clips of TV shows and movies from being made illegally available for online viewing via their service.
NBC has already run into friction with YouTube, forcing the social video sharing community to remove clips of a Saturday Night Live skit.
Everyday somewhere around 30 million videos are viewed via YouTube, and about 35,000 videos are uploaded everyday. Given these numbers, how does one monitor and prevent copyrighted footage from being uploaded? By monitoring the video length:
“We know that over 99% of videos uploaded are already under 10 mins, and we also know that most of our users only watch videos that are under about 3 minutes in length.” says YouTube’s Mary Rose.
So what about that 1% of video produces who want to get their 10+ minutes of videos uploaded? On their blog YouTube has introduced a Premium Content Program:
Well, if you’ve followed our blog postings or any of the press articles, you know we’re constantly trying to balance the rights of copyright owners with the rights of our users. We poked around the system a bit and found that these longer videos were more likely to be copyrighted videos from tv shows and movies than the shorter videos posted. However, we also recognize that there are legit content creators out there who may have videos over 10 mins, so we’ve created a Premium Content Program for those of you with professional-produced videos.
Additionally for the amateur video producers who are making films longer than 10 minutes, YouTube has announced that they are open to coming to an agreement with these producers and has opened up a line of communication via email (please see YouTube blog link above).
Is limiting the video uploads to 10 minutes going to prevent all uploads of copyrighted material? Of course not, material will still pass through the filters and be cut into parts – it will however make the identification of those videos and the people uploading them much easier for YouTube.