Yahoo Search is updating with some changes to its algorithm and index, which at first seems like one of their monthly weather reports. However, there may be some significant changes going on behind the curtains at Yahoo.
The Google PageRank update has been the focus of a good amount of blog and forum coverage over the past week, but in Yahoo’s case, it seems that changes in the rankings themselves are cause for celebration by some, and concern by others.
Yahoo seems to be making more of an effort to clean up their search results, especially after the launch of SearchAssist, expansion of Yahoo Shortcuts and the inclusion of Flickr images and videos in Yahoo results. As Yahoo Search grows, it is in their best interest to confront the relevancy of their organic results. Is this the case today?
Search Engine Roundtable notes that some site owners in Digital Point Forums are reporting increases in rank while others are noticing their sites being dropped down into the Yahoo index.
Just like every morning I am checking my SERP’s through the Keyword Ranking tool here at DP and to my astonishment I found that 90% of my sites lost rankings in Yahoo…
Most rankings have declined from top3 into lower top 10 or even top50 and my previous top10 rankings are now nearing the 100.
Barry Schwartz notes he “noticed a decline in traffic from Yahoo on some sites and an increase in traffic from Yahoo on other sites.”
Have you seen any changes in your Yahoo rankings?
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8 responses so far ↓
Wendy Piersall on Oct 31, 2007 at 9:10 am
My Yahoo traffic is up pretty drastically, but 90% of it is straight to my kids’ activities channel, which is going gangbusters in all search engines because of the time of year.
I’m just pleased that Yahoo is finally seeming to notice us - in all of 2007 we’ve had less than 1500 visitors from Yahoo - yesterday we had 112!
Ken on Oct 31, 2007 at 10:12 am
While my site is well indexed by Yahoo, Yahoo has never treated my site very well. Currently they account for less than 0.5% of my visits. I also get 200 times more visits from Google than I do Yahoo.
Thus far I am not noticing any differences in the amount of traffic I get from Yahoo, but it would be nice if they treated my site better.
Marcel mouta on Oct 31, 2007 at 3:30 pm
Yahoo hate me!
In google im between top10 and in yahoo i cant see the site. Because? Whats wrong with yahoo or my site its not friendly for yahoo? I dont know =/
Janice Ungar on Oct 31, 2007 at 4:08 pm
Referrals from Yahoo have gone up drastically in the last two weeks. No complaints here.
naxos on Oct 31, 2007 at 5:42 pm
yes my serps gone up in yahoo but is still a mess compare to G.I can notice that in my local area the result are not so revelant and trusty.Even for my site i get a high ranking for a subpage with no contain and not for the actual page that the contain of the keyword related is placed.
Gerard McGarry on Oct 31, 2007 at 6:15 pm
Yes. I’ve had a substantial leap in Yahoo referrals on my music blog, despite Google apparently dropping me completely. For the last week or so, I’ve only been getting referrals from Google Blogsearch.
However, looks like I’m doing better in Yahoo, so can’t complain. Traffic hasn’t really suffered much without Google due to good positioning in Live and Yahoo and good social media referrals.
Samsonite on Nov 3, 2007 at 6:51 am
I try to search on Yahoo last month our keywords and our website was not in first 100 position but this week the same keywords in first 10 position all. But true is that we get 99 visitors from Google.
Skip Lahti on Nov 30, 2007 at 11:37 am
We are a high volume site in a very competitive industry. Our listings in Google remain in the top five or ten very consistently. In yahoo, our top keywords will bounce from top five to 20th or 30th with no known reason. When we are off the first page, Yahoo places many completely non-relevant ads in the top positions - some with broken links!
Yahoo tells us there is nothing wrong and we are just seeing the impact of them tweaking their algorithm.
BS
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