Yahoo Launches “You In?” – Spread Kindness Campaign

Continuing its Purple colored, You-centric branding campaign Yahoo is launching “You In?”, a year-end giving campaign that aims to encourage people to do some act of kindness around the world.

To document this noble feat, Yahoo launched its Purple-themed Kindness site where anyone can post online status messages relating to good deeds done by people – to inspire other to do the same.

Here are examples of how the site works:

For example, someone could post “I just dropped off a coat from my closet at a homeless shelter, You In?” or “I paid the toll fee for the car behind me, You In?” The message will appear in that person’s Yahoo! status; can be shared via social networks such as Facebook, Twitter, and MySpace; and will be displayed on an interactive global map on the Yahoo Kindness site.

And here are random samples of acts of kindness already done by people worldwide:

- “I traded in a $100 bill for 100 one-dollar bills and wrote a note on each that read: ‘Please take this dollar bill, add one dollar bill, and pass it on.’”

- “I helped an 85-year-old neighbor bring her Xmas decorations down from the rafters — all 12 boxes!”

- “I helped an elderly lady carry her groceries to her car.”

- “I am baking Christmas cakes to share with friends in need of help.”

- “I dropped off supplies at the local Humane Society and at the local women’s shelter.“

So, are you in for some spreading of kindness act?  Go ahead and check Yahoo’s shindig.