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In 2014, it’s nearly impossible to go online and not come across the words content or content marketing—it’s inescapable and the reality is – it’s just getting started. With new technology and social media channels popping up all around us, and Facebook and Google reworking their algorithms to show us more of it, it’s safe to say that content marketing isn’t going anywhere anytime soon. But with so many different people sharing so much content everyday, it can be extremely difficult for bloggers and marketers to cut through the noise and get their content in front of readers. And with the way things are going currently, Facebook and Google are becoming less viable options for content marketers – especially for those without sizable budgets.
So, you may be wondering what options you have for trying to get your content in front of followers and help drive traffic and sales to your blog. One great way to do this is good old-fashioned email marketing.
Email has long proven to be one of the best methods of building relationships with subscribers and continues to be one of the highest converting forms of advertising. So, why wouldn’t you use it as a content marketing platform? Email allows you to send highly targeted, niche content to your subscribers without having to compete with all of the noise that’s filling up their news feeds. If you’ve managed to reach a user’s inbox, chances are you’re there because they want to receive your content, and that’s exactly why you should use email to your advantage.
In a recent interview from Affiliate Summit West, we caught up with Jon Oleaga, the Founder and CEO of Visual Box, a company that specializes in content marketing via email, to talk specifically about the benefits of using email for content marketing and find out how content marketers can do a more effective job by utilizing email.
To find out more, watch the full video interview below:
These are some key takeaways from the video:
- In the interview, Jon explains that when marketers use email to send different types of content, they usually just attach the file or provide a link in the body in the email which makes the email take longer to load. Jon suggests that if content marketers want to get the most out of their email content that they try to send messages that are as light as possible so that the end-user experience is quick, easy, and generally positive.
- Whether you’re sending your own original content or you’re curating relevant content such as videos and images for your followers, Jon says that by using email you can ensure that more people engage and interact with it. Furthermore, by using a service like Visual Box, you will be able to find out what types of content readers are clicking on and increase future open rates and user engagement.