SEO

SEO Vs. AdWords Revealed

Screen Shot 2013 09 26 at 8.37.41 PM SEO Vs. AdWords Revealed

 

Search engine optimization and AdWords offer optimal targeting of soaring traffic key phrases. On the other hand, in terms of internet marketing, they hold opposing views.

SEO And AdWords

SEO is a method that focuses on making your website content relevant to search engines. SEO or Search Engine Optimisation lend a hand for you to rank higher in the organic or natural search results. SEO optimizes your site in terms of keywords and articles at hand in your web pages. By optimizing these gears, search engines distinguish your site and put your site in primary spots on the search results. SEO stands for Search Engine Optimisation. SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market or business in the natural or organic search results.

Adwords, a different internet marketing alternative, is advertising that makes it possible for you to position your advertisement on the top or right hand side of the search results pages on Google and other affiliate websites. You can target internet user’s search queries and display your offers every time they look for it and you have budget left. The visitor then clicks on your advertisement and it takes them straightforwardly to your site. The advertiser will on the other hand pay each time somebody clicks on the advertisement, because AdWords runs on the pay per click system. With Adwords, your business listing can be displayed alongside the natural search results when people search for specific keyword phrases in Google. Search results displayed by Google Adwords are also called Pay Per Click (PPC) results because you shell out for every click made by a visitor on one of your ads. We’ve illustrated the difference between the natural or organic search results and the paid Adwords search results below. .

SEO versus Adwords

It’s generally suggested using a mixture of both SEO & Adwords to make certain utmost coverage for your business on the search results page. Even though you rank in top positions in the organic search results it’s still recommend Adwords.

· SEO more often than not takes longer than Adwords to get results but can assist you in getting high rank in Google for an amount of key search terms. There’s no charge per click linked with the organic search results on the other hand typically a small ongoing expenditure is necessary to sustain your search engine rankings.

· Adwords can be switched on and off instantaneously while SEO can take a lot longer to make an effect search results

· Adwords more or less assurance your business is being displayed in the search results. There are numerous of ways people can search for you, your business or your products and services. There’s no assurance you’ll rank in the organic search results but you’re just about certained a ranking with Adwords

· SEO targets high traffic keywords mentioned in your website.

· Adwords also permits you to act in response very rapidly to a shifting marketplace targeting new terms visitors may be looking for as a result of recent news or some other event. Search engine optimization also reins how your business comes into view in the search engines.

· Adwords ads are displayed on top of the organic listings. On some screens this frequently denotes all the visitor sees.

· Adwords targets abundant variations that you have around particular keywords.

· AdWords run on websites that register for Google Ads, the Google Search Engine and on Google Affiliate Sites.

· Adwords is a rapid method in generating your sales and leads.

· If SEO is stopped, the ranking of their website decreases over a period of time.

· Google AdWords prime competitors are Yahoo! Search Marketing and Microsoft adCenter.

· SEO also optimizes the quality and quantity of incoming links to your website.

· AdWords pulls instant traffic from the start of the campaign. This is useful for new websites or services and products that are seasonal.

It is then clear how SEO and AdWords do not exclude each other but are two different tools to get to the same goal: sales. You always want to keep using as many effective sales channel as possible and therefore it is imperative to not exclude any valid means. Also, do not forget that your website has the goal to communicate to potential customers in a clear way. Do not “over optimize” it to get better placements. You need to keep relevant content that actually transforms your clicks into business!

 SEO Vs. AdWords Revealed
Founder & CEO of Zebra Advertisement, a leading online advertising agency and Google Partners All-Stars Winner 2014. Rocco mainly consults large businesses with an emphasis on Google AdWords, Facebook and cross-channel advertising. Rocco has been shortlisted as Young Search Professional of the Year by the European and the US Search Awards (2013, 2014). He holds two Master of Science and two Bachelor of Science degrees and is fluent in English, Spanish and Italian.
 SEO Vs. AdWords Revealed
 SEO Vs. AdWords Revealed

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2 thoughts on “SEO Vs. AdWords Revealed

  1. Nice article Rocco. We often have discussions with our SEO colleagues on the merits of SEO v AdWords. As you say they are two different methods to achieve the same result. However my preference is for AdWords as you can guarantee results for clients, which in my opinion you can’t for SEO.

  2. Although Search Engine Optimization and Ad words consider as two different internet marketing or web promotion techniques but both have the same goal to generate more traffic to the site so that the owner of the website can generate revenue out of it. But as we all know Adwords is an Online advertising platform offers by google because of which it has great advantage over Seo like ads are shown above organic results, by using Ad words your website can be on first page in couple of hours.
    These are the most promising reasons why big companies chooses Adwords over Seo.