Content Marketing

Scaling Your Content Marketing: Interview With David Snyder

In an interview conducted at Pubcon 2013 in Las Vegas, David Snyder of CopyPress discusses how to scale your content marketing.

David is the CEO of CopyPress, where they focus on scaling content and the content life cycle. CopyPress helps people create content and then find publishers to place the content on their blog or website. From there they curate the content and make sure there is a lot of social media engagement around it.

Needless to say, David is an expert on scaling content marketing. Here what he has to say about it in the video below:

Here are some key takeaways from the video:

  • The hardest part of scaling content marketing is finding creative talent to produce the content.
  • Whenever David hears that a company has in-house content creators, to him that means they can’t scale infinitely.
  • CopyPress operates with a team of around six thousand creatives and building the team all the time.
  • With a large team, David says you can also run into the problem of keeping quality in check. What CopyPress has done to circumvent that obstacle is introduce a certification and training program.
  • David’s idea of scaling content marketing is being able to produce upwards of two thousand expert-level articles in a week.
  • When it comes to distributing content, David says to start with figuring out where your home base is. In most cases it’s your website, then that branches out to your YouTube and social media channels.
  • Decide what to put where, don’t spread the same content across all channels.
  • From there David suggests to figure out who you can partner up with to get your content distributed on their channels.

If you have any questions after watching the video, for either myself or David, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from Pubcon 2013.

 

 Scaling Your Content Marketing: Interview With David Snyder

Murray Newlands

Murray is Deputy Editor at Search Engine Journal,Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of extraordinary ability". Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People bases in San Francisco.
 Scaling Your Content Marketing: Interview With David Snyder

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2 thoughts on “Scaling Your Content Marketing: Interview With David Snyder

  1. Completely makes sense what is been said. Scaling content is a very huge task and yes finding the right pool of people for doing the content is a big hurdle. I completely agree that getting the content is one part but then managing the quality is a big daunting task and that is where most of the faults occur. Once the content has been done then yes surly the person should make the right use of it as getting quality content is one big thing these days and it should not be wasted via improper distribution.

  2. Great stuff! Good to see that there’s a firm that just focusing on high-quality content on a daily basis. I think it’s HUGE assembling a varied, collaborative team of creatives. Awesome suggestions here!