Jun 25 2009

Michael Jackson Dead : Microsoft Bing FAILS in Coverage, Twitter and Facebook Break News


Has Michael Jackson died or is this another social media and Internet hoax? Social Media is reporting his death. CNN is reporting he’s in a coma. And the search engines don’t have a clue what’s going on.

Michael Jackson Dead

Social Media : Twitter Coverage of TMZ

According to Twitter and Facebook users all over the world, Michael Jackson died today from a cardiac arrest after being rushed to the hospital. However, there is no major news network announcing his death, except for one unconfirmed “EXCLUSIVE” on AOL’s TMZ blog.

In addition to TMZ, the only other real sources reporting that Michael Jackson has died are celebrities on Twitter, and Twitter users retweeting the TMZ story and celebrity tweets.

Lindsay Lohan: NO OMG … sending my love and prayers out to Michael and his family … i feel sick..

Marlon Wayans: My prayers, my love, my heart goes out to michael jackson and the entire jackson family. I pray so hard for them. I’m crushed! Please pray.

Only in a social media controlled world would we see a Twitterized “revolution” in Iran, and the breaking news (or perhaps a hoax) of Michael Jackson’s death. Again, no news outlets have reported on Jackson dying from the heart attack as of 6:20 pm EST.

So How Are The Search Engines Reporting It?

In terms of search relevance and breaking news, even with conflicting news amongst various media outlets and social media, Google has not caught up to the rush of Michael Jackson news. Google is showing only ONE headline in its Google News Universal Search Onebox about the rumored passing of Jackson, with others about his jewelry and one about Lou Ferigno training Mr. Jackson.

michael-jackson-google

Yahoo Search News Shortcuts, on the other hand, is right on top of the news.

michael-jackson-yahoo

Is Google Search lagging in breaking news coverage? Indeed it is. Microsoft BING however, has ABSOLUTELY FAILED in their coverage of the passing of Michael (scroll down).

michael-jackson-bing

Written By:

PG

Loren Baker | Search Engine Journal | @lorenbaker

Loren Baker is the Editor in Chief of Search Engine Journal and a Managing Partner at Search & Social. Involved in SEO for more than a decade, Loren launched SEJ in 2003 with the goal to share search marketing information and reporting on happenings in search.

More Posts By Loren Baker

  • tristan
    hi micheljackson im tristan i wish you could teech me how to dance i love you so much
  • karrasia
    i love you micheljackson so much
  • nidhi
    btw people visit michaeljacksonhoaxdeath.com
    its unbelieveable !!!
  • nidhi
    i'm so sad that MJ died ...... he was so good . poor thing he led a hard life .
    *sob*
  • capjoy
    It is all a hoax. Which one of the Jackson family members has actually said that Michael has died? No one cried at the memorial service. (Paris shed NO TEARS). Joe Jackson IMMEDIATELY started pushing his? concert tours instead of showing grief for his son who had "JUST DIED". The fake photo taken of the photography on the left side of the van when the red car was on the other side. The old LAST REHEARSHAL video. 1st Michael has straight hair, then curly hair when rehearsing moments later???? Come on....
  • melinda
    I dont what to beilve. I'm a big fan of MJ but wathing all this on the internet... and looking at pics that just don't add up... I agree about the family though they shed no tears at all... I mean if i was burying my own child....i would of been havin a nervouse break down... And i agree with capjoy.. i mean one min he has long curly hair the next short black .... also.. if u go to the site whre he did his last press confrence and compare him to another pic u will see all kinds of things that is isn't right ... I don't think that was MJ at the press confrence... i think that was a double like.. I think mj just couldn't take any of this anymore and needed out for awhile... IF mj is still alive I HOPE when he decides to come on TV again and explain that he has enough fans like me to understand and forgive... MJ if u r out there..
  • shima
    micheal please come back!!!!we need you!!!the world need you!!!i just cannot take it tat you're not any more in the world!!!my heart his still cry for you.i just hope world say that micheal is back!!!!!!!!!ohhh micheallll i love you ssoooo much!!
  • asha
    if you were in heaven and i were to hell,i will look up and be proud of you!!!!!if i were to heaven and you were to hell,i will beg god to send me with you coz heaven wont be heaven without you!!!!i love you micheal!!!you are the best!!!one and only one in the world!!!
  • @someguy true social networks dont have to worry about the problem of credibility but thats missing the point the reason social networks got it first is they have become a substantial part of our culture and every day life. whether you use them or not you can't ignore them. This has been the first major celeb death since social networks have really taken off and it only proves what alot of people already knew.
  • SomeGuy
    I agree with T Reyes. To add to that, has anyone stopped to think that their was probably no creditable news sources for the search engine algo to push a news headline to the top of the search engine at the time of his death. Their were unconfirmed rumors and reports. Aside from the LA Times story who everyone in the MSM was taking with a grain a salt after TM freakin' Z broke the news.

    MSM waits for conformation before announcing someones death. Not some dumbass twitting in his basement or a celeb site.
  • Topher
    I don't understand the need to be first why not just be right.

    When TMZ went with the news they had no confirmation of it that any real news organization would trust.

    Remember all the engines are doing is telling us what is on the web.
  • Tshaly Bwiha Furahini
    i verry sorry for my friend MJ
    i whill never forget you mj.
    i think that i'm the first fans of MJ in the world
    and i whill still him.
    RIP Michael Jackson
  • @ last comment sorry i didn't see the yahoo results. they too showing the news of mj deaths's
  • well when compare all three search engine as per freshness and fast indexing level, I guess Bing lead the game as it did show the death news but only the placement isn't good, It should be on top, the other SE wont shoe that result.
  • test
    Fast information not always is right and checked. Most of “news” in TMZ is just garbage. So repeating afer tabloid website - of course is faster - but not more reliable.
  • Huczek
    Fast information not always is right and checked. Most of "news" in TMZ is just garbage. So repeating afer tabloid website - of course is faster - but not more reliable.

    In this case tabloids were "lucky". Michael Jackson is really dead.

    May he rest in peace. That's a great lost.
  • Piya
    Its so so hard to believe Michael Jackson is no more. An Artist dedicated his whole life to become a Great singer or Brilliant dancer or Excellent songwriter or Amazing composer, Electrifying Performer or the biggest Superstar of all time. Or someone spend entire life to be known as a great social worker by helping poor & sick, homeless.
    If U put everything together Its Magic , its Miracle , That terminology is called Michael Jackson ---, A Great Artist & A Beautiful Soul .
    A Phenomenon like him happens once in lifetime. We are lucky to be in this generation, we could tell our grandchildren:-
    We were there!! When he moon walked the entire World. We love u Michael, we will always. You are immortal.
  • Antoinette
    Best wishes for the Jackson family.
  • kami
    omg i was hoping it was a rumor when i first heard it
  • GP
    He says bing failed because he is a google fanboy and google can do no harm.

    At least bing didn't make you enter captcha codes doing searches on mj for the first 45 minutes after the news broke.

    Google failed much worse than bing did.
  • troll
    yeah a big WTF on the pic of the little boy in bing search. lol.
  • Claude
    I can hardly believe it. I wonder what his legacy will evolve into. I found a thoughtful discussion at pandalous. It's here: http://www.pandalous.com/nodes/michael_jackson_...
  • TMZ was first then twitter. This article sucks! I love if you have money/status then its okay to be a child molester. Plus whats with all the praying? Lohan is like the ultimate sinner. I'm sure God doesn't turn his back to her at all. YEAHHH right.
  • John
    God bless you Michael
  • John
    It's not true ! It can't be true!! Michael Jackson is my life - my "raison d'etre ".
    I don't believe any man who made such beautiful records meddled with children, he had a heart of gold.
    I believe Michael will be reborn in 7 days (a bit like jesus) and he will be better than ever !!!!!!
  • T Reyes
    Social networking media and mainstream media cannot be compared equally. Social media are NOT required to check sources. MSM still has some integrity and they DO check sources. Since I prefer to get factual reporting versus gossip (i.e. Twitter) I'll stick with waiting an hour for the story with more credibility.

    If Mr. Baker suggests that Twitter and Facebook are doing a better job at breaking all news, then welcome to the prime example of contemporary society winning the race to the bottom. Social networks esp. Twitter are successful when they've generated a buzz therefore, if we begin to count on news to be broken by a Tweet, then plenty of newsworthy *but less popular* stories will fail to reach the general public.

    While I'm here, the bogus drama that mainstream reporters and many social networking (self-proclaimed) gurus like Mr. Baker create over new media versus old media is exasperating! It is not news! Yawn. (Contrary to what Phil Buckley above thinks.) Example, NYTimes and HuffPo: http://bit.ly/xIQWi

    It's especially not news when journalists/bloggers get it wrong. More of Mr. Baker's sensationalized non-news: the Google Search he did actually yielded 1,291 related articles - now over 17,000. Google is only showing one headline because that is how their interface is designed, not due to some "failure" in their news gathering ability.

    As for Bing - same story, it's their interface. The "News about michael jackson" section got pushed to the bottom of the site. I bet if Mr. Baker changed his preferences then ta-da, Bing gets an A+. (I've used Bing only a few times, so I'm guessing changing preferences is an option.)

    It would be great everyone would quit announcing that the sky is falling on old media since these scare tactics only appeal to those who get off on uncertainty, have a short attention span or have an ego they need to preserve. (Most people in news industry?)

    Someone get me a seppuku knife before the Twits and Farcebookers get me. Please!

    The future of media arrived yesterday. No news here. Move on.
  • UCHE & BILIKI
    YOU R THE WORLD GREATEST. WE LOVE YOU SO MUCH.
  • Why do you say Bing failed? They had a link to Michael Jackson's death just like Google did.
  • DEE
    Michael Jackson's music was the blueprint for todays hio-hop generation. His humanaterianism for the children of the world should inspire us all. We have lost a musical genius and a great person. May he rest in peace and rejoice in the kingdom of heaven. Show some respect to his children and family by giving them time to mourn in private. We may have lost a legend but they lost a beloved family member.
    R.I.P. Michael you will be missed.

    Dee
  • ETHIOPIA DESALEGN
    michael is the best music man in the world no one is replace him. I am so sad
    may his soul rest in peace
  • luv u MJ.......... always.......... forever..........
  • It's really sad to know that the king of pop Michael Jackson was announced dead just yesterday Thursday 25th June 2009 after suffering a heart attack. I've been brought up to this world hearing about him all the time when it comes to the music world. His voice was always known without hesitation; his style was marvelous he walked the walk and gave the sweet simple talks. I was and still am an admirer for all his music and so is the entire world. He got well known locally and internationally all the way from the United States to the Middle East Kuwait giving 45 years of his life to his career. He proved him self as a legend and so he deserves to be called MICHAEL JACKSON THE LEGEND.
    May his Soul Rest In Peace
    My prayers and condolences go out to the family of MJ THE LEGEND
    Khaled E. Al-Ajmi
    Kuwait
  • Praveen
    i feel so so sorry!!!! rest in peace Micheal Jackson!!!!
  • Jackson No.1
    Still Can't Believe It.. I Wanted To Meet Him Soo Badly..
    Now I'm Never Going To Get The Chance :(
    I Will Always Remember You MJ.. How You Influenced Me And How Ur Music Became A Soundtrack To My Life.. I Jus Hope That Now Everyone Will Leave You Alone And Finaly Let You.. Rest In Peace. 1958-2009 You Will Never Be Forgotten..X
  • That's sad. So sad. Although we all knew that he was not in a good state, but no one was ready for his death. I really feel so sick about this. There's one thing that encourages me. His voice will always be heard. His songs will always stay in our hearts.
  • OMG!
    i actuly carnt believe hes gone.
    ov all people
    he was a insperation to most,
    and exspeshul to me ,
    he was a ledgend with music and a hero,
    he may done wrong in life,
    with the acuse of being a pedo.
    but people makes mistacks
    and i just carnt believe
    His Gone
    Rip MJ,
    gOne But Never Forgton,,



    Katie & Holly,
    Aged 14.
  • Belinda
    This is so sad, can't describe my feelings.
    I am sure my fellow South Africans feel the same.
    Michael you were the BEST!
  • hemant
    BING is a decision engine.
    So the correct query for this should have been "IS MJ dead ? "
  • WIGGY
    AH, THE GULLIBLE PUBLIC. WAKE UP!!! ITS ANOTHER WACKO JACKO STUNT. THINK HOW MUCH CASH HE CAN SELL ALL HIS GEAR FOR NOW HE IS DEAD?!
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