10 Unique Insights to Look For in Your Social Media Monitoring
Social Media

Google To Shut Down Its First Social Network, Orkut

It was announced today that Google intends to shut down its very first social network, Orkut. As of September 30, 2014, Orkut will no longer be available.

Orkut’s primary audience was in India and Brazil, but interest in the network has been waning over time. It is no longer used by as many people, and this Google Trends chart shows that interest in Orkut saw a sharp decline in 2012 that it did not recover from.

Screen Shot 2014 06 30 at 9.13.18 PM Google To Shut Down Its First Social Network, Orkut

The Orkut blog illustrates the decline of the social network:

Ten years ago, Orkut was Google’s first foray into social networking. Built as a “20 percent” project, Orkut communities started conversations, and forged connections, that had never existed before. Orkut helped shape life online before people really knew what “social networking” was.

Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell (or, tchau). We’ll be focusing our energy and resources on making these other social platforms as amazing as possible for everyone who uses them.

If you were a user of Orkut, you will be able to export data using Google Takeout until September 2016. The Orkut team also intends to preserve an archive of all public communities, which will be available online starting September 30, 2014.

 Google To Shut Down Its First Social Network, Orkut

Matt Southern

Freelance Writer at MattSouthern.com
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert articles he contributes to many well respected publications across the web. Contact him via his website if you'd like him to write for you.
 Google To Shut Down Its First Social Network, Orkut

You Might Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

3 thoughts on “Google To Shut Down Its First Social Network, Orkut