Apr 18 2010

Google Officially Enables iPad AdWords Targetting

As announced a few weeks ago, Google has now included the iPad as one of the devices that you can target specifically with your AdWords ad campaigns as Google has added it to the list of mobile devices that supports ad campaign targetting.

The process is pretty simple. Just edit the “Devices” section in your AdWord Campaign Settings and Select the iPad under the “Advanced device and carrier option.” You need to select the iPad as one of the devices even if you have previously selected other mobile devices such as the iPhone or Android. Likewise, if your device settings are set for desktop and laptop computers only, your ads won’t show up on the iPad devices.

Google is also reminding apps developers and owners that iPad apps can be promoted by directly linking to the download URL in their ads. This would enables iPad users to download the apps directly from the ad itself.

Written By:

Arnold Zafra

Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.

More Posts By Arnold Zafra

ipad

I was one of the lucky few to get my hands on an iPad last week and I must say, so far so good. It's an incredible piece of technology and I think it will change the way we read, watch movies, listen to music and more. I just want to find more apps and sites related to iPad, which seem to be hard to trace online. I can't believe that the ipad index http://twitter.com/dozenipad ranked Touchgrind as a Top iPad game site. I think Touchgrind is a stupid idea – who wants to fingerboard when you can skateboard for real? The best thing about iPad is going to be video and HTML5. Most of the video sites such as youtube and vimeo can be accessed by the iPad and I think it'll improve the ultimate viewing experience.