SEO

Google AdWords Testing Twitter Display Ads

Interesting news on the integration of Twitter feeds into Google AdWords ads, as ClickZ’s Douglas Quenqua has the scoop on a new secret project where a Twitter bird will be shown on some Google Ads along with the latest company Tweets. The implementation of feeds into Google advertising is nothing new, as the company currently allows for the integration of shopping feeds into Google AdWords to show the most relevant product selections to search queries, but the Twitter integration should add a much needed personal touch to the world of Google Advertising.

The layout of the ads is simple: The familiar Twitter bird is in the left-hand corner, and the advertiser’s latest tweet is featured in a box centered in the unit. A button to the right reads “Follow on Twitter,” allowing users to become a follower of the advertiser without leaving the page.

The ads are linked to the client’s Twitter account, allowing it to always dynamically insert every tweet. Clicking on any part of the ad other than the “Follow on Twitter” button takes the user to the advertiser’s Twitter page. The ads are appearing on sites in the Google content network.

Screen Shot 2014 04 15 at 7.21.12 AM Google AdWords Testing Twitter Display Ads
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google AdWords Testing Twitter Display Ads

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6 thoughts on “Google AdWords Testing Twitter Display Ads

  1. The new layout is excellent and facilitates user interaction and input. Goog job Twitter and Google, though I dread what this kind of market dominance in online ads can do. Power corrupts, absolute power corrupts absolutely.