Nothing fancy here really. Just a little observation which I find rather amusing. While I was trying to Google the keywords - “myspace advertising”, I clicked on the first search result which is a sponsored link with a heading “myspace advertising”. I didn’t notice the url first, so I was wondering how come the results brought me to the Facebook Advertising page? I checked again, and that’s when I noticed the the URL was actually pointing to Facebook advertising but with the heading “myspace advertising”.
Is it just me or is this rather not normal? If this is something usual for you, then disregard this post. But if you find it rather amusing like me, can someone explain why is this so? Is this part of SEO work? Are there other competiting websites which use this kind of trick?
I have to admit that it was pretty useful, since if you’re like me who is not attentive to details, you would have clicked the link right away.
I wonder how many more fell to that “trap”? If Facebook is paying Google Ads on a CPC, that would that would have mean a big cost to Facebook already.
Anyway, if it was deliberate, I would have to say it was pretty clever indeed.
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3 responses so far ↓
Daryl on Jun 2, 2008 at 8:48 am
I’m pretty sure that this is just an instance of the use of dynamic keyword insertion on Google.
Pablo Palatnik on Jun 2, 2008 at 9:44 am
I wonder if that’s ok by Myspace as a trademarked brand to have its main competitor use its brand to market their own advertising space. I wouldn’t allow it.
Anne on Jun 3, 2008 at 7:59 am
Doesn’t Google have a policy not to mislead the user? By using that headline, this is a clear violation of that policy and my guess is the individual running the ad just isn’t aware. It’s definitely okay to bid on the phrase “MySpace advertising” but the ad text should be very clear that it’s not actually connected to MySpace.
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