Tools

AlertRank: Google Alerts on Steroids

Update: the service is terminated on July 15. Check out this article for a related, yet rather basic tool: Filter Google Alerts with Alerts Grader

It is not really often that I am actually impressed by the tool (this is because I come across 2-3 new ones weekly so it is not really easy to surprise me already). But today’s one is truly awesome.

AlertRank is a free web-based tool that helps to make sense of your Google alerts.

Most of us use Google Alerts to keep an eye on our keyword or brand mentions but few of us are actually satisfied with the tool… Until you try AlertRank.

Benefits of the tool

  • Manage and analyze multiple Google Alerts through an online dashboard
  • Get more control over your email inbox: you may for example choose to block email alerts and only access results via online dashboard;
  • See the SEO rank of each result in your alerts;
  • Select alerts from sites that allow comments, trackbacks, DO FOLLOW, or display Adsense;
  • View over a dozen detailed ranking values for each alert to prioritize the ones you must act on;
  • Automatically post of alerts to Twitter or Delicious;
  • Create custom reports on your alerts in Excel or PDF formats;
  • View detailed and visualized analytics to identify the most influential sources for your keywords;
  • View daily, weekly, and monthly trends for any search term, and even compare trends between terms
  • Tag alerts by sentiment to analyze your brand feedback over time.

The process

Step 1: Tell Google to send alerts to your AlertRank address

alertrank AlertRank: Google Alerts on Steroids

alertrank 01 AlertRank: Google Alerts on Steroids

  • Verify your new Google account;

Step 2: While signed-in to this new account, go to Google Alerts and start creating alerts to track your keywords and brand name:

alertrank 02 AlertRank: Google Alerts on Steroids

Once you have created as many alerts as you need, let the tool collect and analyze the data.

This is where all the fun starts

Google Alerts on Steroids

From now on, all Google alerts sent to you will contain “Alert Rank” – each site in the alert will be rated based on the internal algorithm that takes into account:

  • Google pagerank;
  • Alexa rank;
  • Inbound links;
  • Page features (number of comments, AdSense, etc);
  • Delicious bookmarks, etc.

alertrank 03 AlertRank: Google Alerts on Steroids

Enhanced alert statistics:

All the results sent by Google are compiled in a handy table containing the following columns:

  • The exact page based on your alert settings;
  • Search terms used to find that page;
  • The sentiment (you should change it yourself);
  • AlertRank;
  • Type of the alert (news, blogs, etc);
  • Date of the alert:

You can customize the columns to hide any of them or add new ones (like comments, nofollow links on the page, trackbacks, top level domains, Delicious bookmarks of the page, etc):

alertrank 04 AlertRank: Google Alerts on Steroids

You can also click through SOURCES tab to see domain stats that got into your alerts:

alertrank 05 AlertRank: Google Alerts on Steroids

Alert Analytics

This section displays handy charts that sum up the following:

  • Alert frequency over time;
  • Sentiment analysis;
  • Average AlertRank of each alert;
  • Percentage of total alerts:

alertrank 06 AlertRank: Google Alerts on Steroids

Daily Email Reports (Excel and/or PDF)

These are actually ready-made reputation management report for your client!

alertrank 07 AlertRank: Google Alerts on Steroids

What are your thoughts?

 AlertRank: Google Alerts on Steroids
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
 AlertRank: Google Alerts on Steroids

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8 thoughts on “AlertRank: Google Alerts on Steroids

  1. Ann, seeing as Trackur.com was the first to be called “Google Alerts on Steroids,” I’m going to have to send you a cease and desist. :-P

    Kidding aside, it looks interesting but it’s biggest weakness is going to be the fact that you still have to manage all of your keywords inside the cumbersome interface of Google Alerts. :-(

    Still, this will help further spread the word for the need of social media monitoring tools that do more than just Google Alerts. :-)

    1. Yes, I guess this one have more rights to be called that because it IS actually Google Alerts: you still manage alerts and get alerts from Google.

      So I don’t think it can be ever compared with Trackur :)

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        Katie Morse
        @misskatiemo | Radian6

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  3. This looks like a really good tool. I've just signed up for an account. Not sure what you mean by “The sentiment (you should change it yourself);” but hopefully all will become clear when I get my first results.

    Thanks for the heads up.

  4. This looks like a really good tool. I've just signed up for an account. Not sure what you mean by “The sentiment (you should change it yourself);” but hopefully all will become clear when I get my first results.

    Thanks for the heads up.