Yahoo to Power Boeing In Flight Web Search
Yahoo has come to save the sanity of all business flyers and long distance travelers with a new deal struck between Yahoo Search Marketing and Boeing to bring relevant and useful Internet services to airline flights. Yahoo! Inc and Connexion by Boeing, today announced they have entered into a multi-year, web and sponsored search distribution agreement. Under the terms of the agreement, Yahoo! will be the exclusive search engine on the Connexion by BoeingSM in-flight Internet service, providing airline passengers with the same highly relevant, comprehensive Yahoo! search results that they have come to rely on at home and at the office.
As a result of this agreement, passengers that connect to the Internet via Connexion by Boeing’s service will be able to conveniently conduct searches via a Yahoo! search box located on the Connexion by Boeing air portal. In response to their queries, passengers will be served Yahoo’s Web and sponsored search results via a co-branded search results page. Connexion by Boeing provides real-time high-speed Internet and entertainment services to airline passengers in flight. Business and leisure travelers can use their laptops to send and receive e-mails, connect to corporate networks, watch live global television, or simply surf the web at speeds that are comparable to a home or office. Connexion by Boeing is currently offered on more 100 routes daily worldwide and will begin offering its new Yahoo-powered services toward the end of this year.
“We live in an age of connectivity where information should be easily accessible regardless of time, location or device,” said Bill Demas, Senior Vice President, Partner Solutions, Yahoo! Search Marketing. “This agreement highlights just one of the many exciting opportunities Yahoo! and Connexion by Boeing are exploring together to not only provide users with a world-class Internet experience no matter where they are, but to also enable marketers to reach potential customers who are searching for their products and services online.”