With Google Friend Connect and Facebook Connect struggling it out in the data portability niche, we certainly have one room for another player – and that has to be Yahoo. In partnership with leading distributed social network JS-Kit, Yahoo is announcing a revamped Yahoo! Updates service. JS-Kit powers up major sites such as AOL, Experian, JetBlue among others. And its integration with JS-Kit opens up opportunities for their publisher network to leverage on the audience reach of Yahoo! Updates as well as the corresponding traffic their content would get from other Yahoo online properties.
One way by which JS-Kit publishers can use this integration is through the Comments widget which would allow them to publish stories on their Yahoo! Updates feed. These updates feed will be shown on Yahoo’s content sites as well as shared with Yahoo users through Yahoo’s friend connection.
Publishers can also syndicate user-generated actions including ratings, reviews, comments, and uploads to the Yahoo network. This will bring in more referral traffic back to their sites considering the number of user eyeballs that the various Yahoo content sites get monthly.