Yahoo! (Overture) Continues to Add SEMs to API
Last week, we covered a forum thread on the topic of Yahoo! to Limit Access to PPC API. It is important to note that an update has been made to that thread that denies this. An “OvertureRep” says as follows: It seems there have been some miscommunications here. Just to set the record straight, Overture (Yahoo! Search Marketing) continues to grow the number of advertisers, SEMs and agencies participating in our API program. In fact, over the last few weeks we have added a significant number of each to the program. Please know our third party partners and programs are and will continue to be an essential strategic part of our business.
It is important to note that the OvertureRep said “over the last few weeks we have added a significant number of each to the program.” It does not say that they have accepted every single individual SEM into the program that applied. It does say they have accepted a “significant number” over the past few weeks.
The question is; what qualifications are required to be accepted into the program? To be honest, I am just fine if they do not release a qualification list. But I can see how many would be upset to be rejected, without clear steps as to what they must do to meet the criteria.
Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.