On Wednesday, May the fourth (be with you), Kelsey Jones, the Executive Editor at Search Engine Journal, gave a special Star Wars-themed webinar on getting the most out of your content.
You spend a lot of time coming up with great ideas, so you want to make sure you get the most mileage out of them. Kelsey delves into how you can do just that in this hour-long webinar, which includes her presentation as well as a 30 minute Q&A session.

A few highlights from her presentation include:
- Use outside sources to expand upon your theme.
- Consider other mediums – such as podcasts and webinar.
- Distill information into easy to share infographics.
For more information, you can watch the entire webinar below!
Watch the Full Video Recap:
View Kelsey’s Slides on Slideshare:
Join Us For Our Next Webinar!
A New Place To Look: Where Your Next AI Citations & Clicks Come From
Join us as Lisa Salvatore, Sr. Manager of Integrated Marketing at CallTrackingMetrics, walks through how to pull AEO insights, FAQ content, and real customer phrasing out of data your team is already collecting. Her colleague Brian Barranger, Sr. Account Executive III, covers what a qualified conversion actually sounds like, and how that evidence sharpens targeting, scoring, and the gaps and integration requests you route to your product team.