At Pubcon 2015 in Las Vegas, I had the opportunity to speak with search marketing veteran, Duane Forrester, about the growing challenges the industry faces when it comes to marketing to millennials.
Among the plethora of new challenges arising each day, Duane focuses his speeches on the challenge of marketing to millennials because it’s an incredibly opportunity that’s not yet fully understood.
Learn more about how to market to this new generation of buyers in the video below:
Here are some key takeaways from the videos:
- What marketers don’t fully understand about millennials: the changes their buying behavior will have on the marketplace, their attitudes towards brands, and what they desire as an outcome of anything they get involved with.
- SEOs are ideally positioned to take on the challenge of marketing to millennials because they’re already used to constant change. That’s an ideal mindset to bring to conversations about millennials, Duane says.
- In addition, SEOs can be invaluable when it comes to providing insight to other departments on the team. The more SEOs can work together with other departments the more they can learn from each other.
- The mindset of an SEO is what it’s going to take to move a company forward in its quest to market to millennials.
Please visit SEJ’s YouTube page for more video interviews.
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