Register Now
Advertisement
  1. SEJ
  2.  » 
  3. News

How to Advertise on Facebook: A Beginner’s Guide [Ebook]

Want to learn how to run Facebook ads & set up successful campaigns? Get the basics for advertising on the world’s largest social network in this new ebook.

How to Advertise on Facebook: A Beginner’s Guide [Ebook]
Advertisement

Advertising on Facebook is a powerful way to reach people interested in your product or service.

👍  Done right, running Facebook Ads can drive leads, conversions, and ROI.

👎  Done wrong, it can lead to poor returns, wasted ad spend, and missed sales opportunities.

Want to know what makes a Facebook ad effective and how to set up your campaigns for success?

Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers everything you need to know to get started in advertising on the world’s largest social network.

Download it here.

Divided into eight easy-to-digest chapters, the guide is written by some of the smartest practitioners in the industry.

EXPERT AUTHORS INCLUDE: Amy Bishop, Anna Crowe, Tim Jensen, Kristopher Jones, Michelle Morgan, Andrea Taylor, and Susan Wenograd.

Read this Search Engine Journal ebook to learn:

  • How Facebook Ads work. Explore the types of paid ads available and how to set up a campaign.
  • How to choose the right Facebook Ad objectives for your goals. Learn when to use each objective and the bidding options available.
  • Effective ad targeting options. Find powerful ways to target your audience and level up your campaigns.
  • Tips for optimizing your ad creative. See how to create image and video ads that make you stop scrolling and take a second look at a post.
  • How to set the budget for your Facebook Ads. Get tips for optimizing your campaign’s daily or lifetime budget.
  • Why your Facebook Ads are not converting. Discover the top reasons you’re not generating enough conversions and how to address them.
  • Remarketing strategies. Learn how to leverage Facebook to reach people who have visited your website, app, store, or Facebook Page.
  • The top Facebook Ads features to know. Less-prevalent Facebook features can make a difference for the right campaign.

Together with our partners, CallRail and Rock Content, we’re sharing 292 pages of expert insight to help you understand how to structure your Facebook Advertising campaigns for the best results.

How to Advertise on Facebook Beginner's Guide with CallRail and Rock Content

Advertisement
Continue Reading Below

 

CategoryNewsFacebook
ADVERTISEMENT

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Topic(s) of Interest*
Ebook

Danny Goodwin

Executive Editor at Search Engine Journal

Danny Goodwin is Executive Editor of Search Engine Journal. In addition to overseeing SEJ's editorial strategy and managing contributions from ... [Read full bio]

ADVERTISEMENT

How to Advertise on Facebook: A Beginner’s Guide [Ebook]

Advertisement
Read the Next Article
Read the Next