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Turn Google+ Content Into Ads On Google Display Network With New +Post Ads

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Matt Southern
Matt Southern SEJ STAFF
Turn Google+ Content Into Ads On Google Display Network With New +Post Ads

In their first attempt to monetize Google+, Google made an announcement today about the introduction of +Post ads. These new ad units allow users to turn Google+ content into interactive display ads that run on the Google Display Network.

The announcement was made by Google’s Social Ads Product Manager, Eran Arkin, who describes the benefits of +Post ads:

+Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network.

Unlike traditional display ads, +Post ads allows users to interact by expanding the ad to see comments from other Google+ members. Users can also share the ad, +1 it, or leave a comment of their own.

According to Arkin, these social annotations have helped brands increase their click-through rates along with expansion rates up to 50% higher than the industry average for rich media ads.

Select brands are already running +Post ads as a test group to collect data and feedback before offering the ad units to additional advertisers.

See the video below for an example of how Toyota is using +Post ads to reach connected consumers:

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Matt Southern

Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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