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Google My Business Insights Show How Posts from Pages are Performing

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Matt Southern
Matt Southern SEJ STAFF
Google My Business Insights Show How Posts from Pages are Performing

Google My Business has begun offering insights related to how posts from GMB pages are performing.

This was officially announced by a GMB Community Manager:

“We’re excited to announce that we’re launching a new summary view of your Post Insights! Post Insights help you better understand how your posts perform with potential customers.”

From the Posts tab, located in the Google My Business dashboard, users can view insights for:

  • An individual post
  • All posts from the last week
  • All posts from the last month

Post insights shows the number of views, clicks, and how those metrics have changed over a period of time.

Metrics are shown in a rolling period of the last 7 or 28 days and can have a delay of up to 3 days.

Users can dig deeper into their post insights to see data about individual posts as well.

Percent change will not be shown in the summary if any of the following occurs:

  • Your posts received no views.
  • You don’t have any posts.
  • Your percentage change is over 99.99%.

Google My Business Post Insights is now available to everyone using GMB on a desktop browser or the mobile website. Post insights are not available on the GMB app.

Additional resources:

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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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