Google is introducing a way for publishers to markup livestreams with structured data.
With a combination of livestream structured data and the new Indexing API, publishers can let Google know when a video is live.
Using livestream structured data will make videos eligible to appear in Google search with a red “LIVE” badge:
Livestream structured data can be added to the following types of videos:
- Sporting events
- Awards shows
- Influencer videos
- Live streaming video games
Google has provided an example code snippet here.
Notifying Google About Livestreams
An optional, but recommended, next step is to use the Indexing API.
The Indexing API allows publishers to request that their site is crawled in time for the livestream.
Google encourages publishers to call the Indexing API when the livestream begins and ends, and if the structured data changes
- What is Schema Markup & Why It’s Important for SEO
- Getting Started With Schema Markup for SEO
- Which Components of a Site Should Absolutely be Marked up with Schema?
- Just How Important Is Structured Data in SEO?
Subscribe to SEJ
Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!