When I first started blogging I was what you might call a lazy blogger, SEO wise that is. I didn’t try to optimize any part of the blog for the first month or two of its life. Well my position has changed completely (as I knew it would), not that I was never going to optimize, but that I finally got around to it, starting the SEO process that is. I like to keep track of my pages in the serps so when I started to see the dirty little words “Supplemental Result” I knew I had to get started.
If you’re like most bloggers you want as many pages indexed, and not classified as “supplemental result,” as possible. I chose WordPress to manage the content on my business blog and now I have to to take a few steps to help the search engines find the pages.
WordPress is a great product, but they aren’t so search engine friendly. It’s basic SEO knowledge that duplicate content can hurt your blog. The problem is how do you avoid duplicate content on a blog with each page ending up in several spots on your site? Graywolf provides a great video explanation of how to make WordPress search engine friendly while discussing how to get the most from your content.
One of the methods used by several SEO’s (also discussed in Graywolf’s video) is to use the
<!--more--> code into your blog posts. This code cuts your posts off at a predetermined spot to help with the “duplicate content dance”. If you want to save yourself some time, instead of using the
<!--more--> code in every single post to optimize your pages you can just use the evermore plugin to get the job done. I just installed this plugin and it seems to work great. You have the option of where to cut the posts and you can also turn it off in any post if you wish.
There are tons of different ways to optimize your blog content. Not everyone does it the same way. Take a look at SEO consultant John Andrews’ blog and then step over to take a look at Dave Naylor’s SEO blog. They both use completely different methods to optimize their content. Now that you’ve started to get a feel for how to optimize your content, you just have to choose a method, wait for the serps results to kick in, analyze, then start to tweak. I still have tons of work to do but at least I’ve started, let’s see what happens.
Chris Walker writes about business web development and other related topics. You can find other posts by Chris on his internet business blog.