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Facebook Tests Integrating Stories into the News Feed

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Facebook Tests Integrating Stories into the News Feed
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Facebook has been spotted testing a redesigned version of the news feed which also includes stories.

In addition, this version of the news feed has a new interface which prompts users to tap through as though they were viewing a series of stories on Instagram or Snapchat.

App researcher Jane Manchun Wong discovered the test and published some example GIFs to Twitter.

Here’s an example of the tap-through interface in action:

Here’s another example which shows a regular Facebook post followed by a story:

Wong also notes that sponsored posts still show up in the new interface just as they would in the regular news feed.

In fact, the very reason why Facebook is developing this news feed may have to do with showing more ads to users.

TechCrunch’s Josh Constine speculates that a hybrid feed could be Facebook’s solution to its falling stock price:

“Facebook shares fell 20% when it warned users were moving to Stories faster than advertisers. A posts/Stories hybrid carousel lets Fb stick feed ads in Stories.”

Of course, this is just a test which is by no means confirmed to roll out in a public release.

Instagram introduced a horizontal feed late last year. It was so hated by users that Instagram reverted back to its vertical feed in less than an hour.

So it’s peculiar to see Facebook testing another type of horizontal feed so soon after the first attempt crashed and burned.

Perhaps the company thinks it will be better received by Facebook users? I suppose time will tell.

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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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