Bing has announced that Accelerated Mobile Pages (AMP) will now work directly from its mobile search results.
This is being accomplished with the release of the Bing AMP viewer and Bing AMP Cache.
Bing has already started rolling out its AMP viewer to news search results in the US.
A carousel of AMP pages will appear at the top of mobile search results when people in the US look for trending news topics.
Exactly like Google’s search results, AMP pages in Bing will be indicated by a lightning bolt icon.
This is a phased rollout, which Bing says will eventually make its way to more websites in more countries.
Bing offers the following advice to site owners and advertisers who create AMP content.
“In order to enable your AMP published content within Bing, you need to allow the Bingbot (our crawler) to fetch AMP content and allow cross-origin resource sharing (CORS) for bing-amp.com domain.”
CORS sharing for the ampproject.org domain is already authorized by most AMP enabled sites and advertisers.
All that’s left to do is add bing-amp.com to the allowed list in order to have AMP content displayed in Bing’s mobile search results.
Subscribe to SEJ
Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!