Is Changing Your URL Structure a Bad Idea?
Your reasons for making a change to your URL structure should be deliberated carefully. Here’s what you need to consider.
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What Is a Google Penalty in SEO?
The ONLY true penalty (officially) in SEO is a “manual action” from Google. Learn more here.
Should You Compare Your Site to a Competitor’s Site?
When your site is having ranking or organic traffic issues, what other sites do is irrelevant. Here’s why.
Can You Increase Keyword Rank Without Any Link Building?
Here are five things you can do to improve your positioning for specific queries without building links.
Mobile-First vs. Desktop Content: Does It Need to Be the Same?
Does your content need to be the same on your mobile and desktop sites? Find out here.
Should You Migrate from Wix to Shopify?
Shopify might be a better platform choice than Wix when it comes to ecommerce SEO. Here’s why.
Will Swapping Fresh Content Help Your SEO?
Will swapping fresh content every so often help SEO? Read on and learn how “freshness” impacts rankings.
Google Isn’t Really Biased Against Conservative Websites – Here’s Why
Google is accused of being biased against conservative sites – especially in news. Let’s unpack the allegations in this post.
Can Changing Titles Cause a Ranking Drop?
Could changing title tags of articles you’ve already published cause a drop in rankings? Read this to find out.
SEO Tactics: Black Hats, White Hats, Gray Hats & ‘Asshats’
Learn about the multiple hats of SEO in this post.
Manual Actions & How to Write Reconsideration Requests That Work
Has your site received a manual action by Google? Here’s how to request reconsideration for your site.
Yes, Facebook’s ’10 Year Challenge’ WAS Just a Harmless Meme
The meme may have been harmless, but here’s why Facebook’s facial recognition software is anything but harmless fun.
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community
Wix claims you can use it to easily grab top search rankings. The reality? It barely does the SEO basics.
SEO – Is It a Dying Channel?
Think SEO is a dying channel. Nope! These emerging search trends will likely make organic a bigger driver of traffic.
In Memoriam: The Rise, Fall & Death of Google Plus
Google Plus wasn’t a social network. At all. Here’s the real story of its rise, fall, and death.
15 SEO Myths That Just Won’t Die
Here are 15 myths about SEO that, despite being debunked over and over again, never seem to die.
Everything You Need to Know About the Google ‘Fred’ Update
Google said the Fred update was all about quality and Google’s Webmaster Quality Guidelines offer all the answers you need.
A Complete Guide to the Google RankBrain Algorithm
What is Google RankBrain? How does it work? Here’s everything you need to know about Google’s RankBrain algorithm.
SEMPO Code of Ethics: Not So Black and White
Editor note: This “anti” post is part of a two-part series about the proposed Search Marketing Code of Ethics, as presented...