AOL has acquired Third Screen Media, the mobile advertising network, mobile ad-serving and management platform provider, and now Third Screen Media will operate as a wholly-owned subsidiary of AOL’s Advertising.com.
This is a major move into the world of mobile advertising on AOL’s behalf as Yahoo & Google have upped their mobile advertising efforts and AOL is a major Google AdWords distribution partner. With this acquisition, AOL is now a major mobile advertising player.
Third Screen Media connects advertisers, publishers and mobile phone carriers on a common platform, allowing ads to be managed and delivered via WAP, downloadable applications, SMS, MMS and mobile video. Dozens of leading brand advertisers, more than a hundred mobile Web publishers, and major wireless carriers participate in the Third Screen Media network.
“This acquisition brings together two pioneers in the interactive advertising space,” said Thomas Burgess, founder and chief executive officer of Third Screen Media. “Advertising.com has long been the advertising network to watch, and Third Screen Media broke new ground in the mobile advertising space with our pioneering technology and industry-leading mobile network. Together, we can now offer advertisers and publishers a comprehensive suite of interactive advertising solutions for every type of device, platform and program.”