Yahoo.com Redirecting to UK.Yahoo.com for UK Users

May 15th, 2008 by Loren Baker, Editor | 8 Comments

Yahoo has started to automatically serve the local version of their Yahoo homepage to users from the UK (and perhaps other global destinations) in what may be an effort to become more cozy with their international users.

So if you type www.yahoo.com into your UK based browser, you should be redirected to uk.yahoo.com

Yahoo has recently become more UK friendly, opening up their Site Explorer in the UK & Irish market, to the joy of many UK webmasters and SEOs, but in a Google dominated land, will this improve Yahoo traffic to UK sites?

David Eaves who informed SEJ of this writes :

I have got a couple of clients who rank fairly well on the UK Yahoo! for some pretty decent phrases who up until now have only been getting a couple of hundred uniques a week from it. It will be interesting to see if this improves things. I know for a fact that Yahoo.com can send some good traffic, it is just the UK version that up until now has never really sent any.

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Comments

8 responses so far ↓

Lee on May 15, 2008 at 8:05 am

They are also doing the same for yahoo.ca
Loren Baker, Editor on May 15, 2008 at 8:06 am

Thanks Lee! To other readers; if you are outside of the US, what’s going on with your Yahoo?
Maureen on May 16, 2008 at 8:38 am

I am American, not Brittish.
I am living in Brittain but would like my old Yahoo page back!
I get enough Brit news etc.
Just want the comfort of turning on my computer and getting the latest U.S. updates right away.
Is that too much to ask?
Please switch me back to the U.S. opening page ASAP!!!
Thanks, cheers or whatever
quenterria on May 16, 2008 at 2:03 pm

i have a myspace page in i’m trying to get on it,and trying to get to sign in on yahoo but it won’t let me
Tom on May 17, 2008 at 12:57 pm

This is SOOO annoying! Im english but I wanna check on the american sports results on yahoo.COM - If i wanted yahoo UK and Ireland i would type it in my address bar. Is there anyway to stop it from re-directing me?
Maureen on May 19, 2008 at 6:15 am

How about addressing our comments? What is the use of allowing comments if they go unanswered?
brad on May 19, 2008 at 1:10 pm

Don’t make my decisions for me, I want Yahoo.com not UK Yahoo.

If this continues my home page will be directed to Google.
Rott on May 29, 2008 at 7:12 am

Don’t bother with Google also, it’s dobng the same crappy thing by redirecting to it’s UK website. Pretty Lame, I’m not going to use any of these stupid search engine until they stop with the crappy redirecting.