Well, if you’ve been following any of the twitter streams from the last two conferences, #Pubcon and #Convcon, you’ll see that there has been a lot happening in the industry. But there always is, so it’s just staying on top of it all. If you’ve missed those conferences, there are more coming up quickly. And as always, I’ve found some interesting webinars for you this week!
How to Grow Your LinkedIn Group Exponentially
October 24, 1 p.m. EST
Presenter: Michael Crosson, Dan Slagen
Description: 53 percent of LinkedIn users join 10 or more groups. Clearly, LinkedIn Groups present a good marketing opportunity, so how do you ensure people are joining your group?
LinkedIn Groups are an integral part of social media lead generation. Learn how to grow your LinkedIn Group presence with Michael Crosson, founder of the fourth largest group on LinkedIn, and Dan Slagen, head of Global Marketing Relations at HubSpot.
How to Successfully Break the “Rules” of Email Marketing and Get Better Results
Presenter: DJ Waldow, Jason Falls
Description: When it comes to email marketing, there are a ton of rules out there: Always do this. Never do that. The good news is that rules are meant to be broken. Remember: ‘Best practices’ are those that are best for YOUR audience.
Unexpected Website Performance Formulas of the Conversion Scientist
October 25, 2 p.m. EDT
Presenter: Brian Massey, The Conversion Scientist
Description: Brian will share his unexpected formulas that you can apply to your websites to increase performance. These are the formulas he has implemented for others to create high-converting websites for businesses of all shapes and sizes:
- Tips to generate more leads, more sales, and more subscribers
- Which ‘experts’ you should ask for advice about your business
- Best practices as it pertains to the promises you make to Web visitors
- When and why to invest in email, landing pages, content, blogs, and social media
Create and Optimize Landing Pages
October 30, 1:00 p.m. EST
Presenter: Tim Ash
Description: Learn how to avoid the most common landing page sins in this fast-paced and entertaining session with noted conversion authority and bestselling author Tim Ash. Once you are armed with the seven deadly sins framework, you can easily apply these techniques to your own site or landing page to quickly boost conversions and profits.
Big Picture CRO
November 1, 10:30 a.m. PST
Presenter: Rand Fishkin
Description: Rand Fishkin, SEOmoz’s CEO, walks you through how conversion rate optimization (CRO) is more than just a test. So, step back and look at the forest, not just the trees, to find out where your best bet on really pushing your conversions is.
7 Steps to Take Your Online Marketing to the Next Level
October 30, 1 p.m. ET
Presenter: Lauren Vaccarello, Karen Rubin
Description: You understand the critical impact online marketing has on your business. So, how do you take your efforts to the next level? In this 60-minute webinar you will learn how to:
- Leverage the power of PPC and SEM
- Create content to attract qualified leads
- Utilize online marketing best practices to better results
- Use social media channels to increase the ROI of your marketing efforts
- and more!
AdTech New York
November 7-8, 2012
New York, NY
November 12-16, 2012
SMX Social Media Marketing
December 5-6, 2012
Las Vegas, NV