TweetROI: “Return on Influence” Twitter Monetization Model

TweetROI is a newly launched project aiming to monetizing Twitter with the utopia idea behind it:

TweetROI unites influencers with marketers and protects the authentic personality that makes Twitter great. Twitterers recommend, in their own words, stuff they like. Marketers and PR professionals get valuable, previously unavailable Social Media exposure.

The service is aimed at overcoming social marketing main obstacles:

Social Marketing Obstacles

by providing a sleek “everyone-loves-it” scheme:

  • Advertisers provide a product;
  • Twitter users choose if they want to Tweet it and even choose the words to do that.

The described benefits for advertisers:

  • Campaign tracking and analytics;
  • Full control: messenger quality, number of messengers, tweet scheduling, etc

Some details and innovations:

  • Twitter users/ publishers are ranked based on their UserRank consisting of:
    • TalkRank (built depending on how often the account is updated)
    • ConversionRank (based on the number of replies)
    • ViralRank (based on the number of retweets)
  • Pay-per-Tweet model: Tweets are worth “$0.25 – $75.00”
  • Twitter users may remain authentic (e.g. recommend the product in your own words)
  • Transparency: tweet only undisclosed campaigns
  • Affiliate program for attracting more marketers.


There’s not much revealed so far and we will definitely have to see it in action but I recommend checking their FAQ:

Will people unfollow me for doing this? A small portion may. There are always people with extreme viewpoints. Some people believe that no one can get paid and remain honest.

Here’s the presentation to give you some more detail:

Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,
Ann Smarty

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11 thoughts on “TweetROI: “Return on Influence” Twitter Monetization Model

  1. A great idea, product and interface. However, it’s sure to piss a LOT of people off. Mainly because it doesn’t look like any disclosure stuff exists within the interface…

    Just my two cents.

  2. As an affiliate, I think this is pretty sick … sick as in good.

    Also, as an SEO, since social interaction and historical profiling is having more and more of an influence on search, hitting a power Twitter user via this service, or lots of little Tweets, could be useful.

  3. One Question…

    How many Tweeters will acquiesce to providing their Social Security number (required by TweetROI) if a Tax ID # is not available?

    Social Media WIN? Not sure yet…

  4. Already using Magpie – They have been doing this for a while. Looks like a copy of what they do.

  5. Stephen, actually, it is different from magpie and has more features and control for tweeps and marketers. TweetROI lets tweeps customize and schedule their tweets- Magpie allows neither of those. TweetROI gives marketers the ability to communicate with tweeps, approve/decline tweets, and bid more or less according to the tweep’s influence. It has more functionality and power than Magpie’s system does.

  6. Revision: Magpie now allows customized tweets- but TweetROI userranks give you the ability to pay more for more influential twitterers, and vice versa- this saves money, increases profit, and improves quality in a way the other pay-per-tweet services cannot.