Why do you blog? Are you making money blogging or is it just for fun? Do you consider making money a “fun experience” or something for the wicked?
If you don’t blog, you’re not making money, and you think money-making is wicked, stop reading right now! If you DO blog, you’re not making money, and you think money-making is wicked – I question your logic! :)
If you blog, you’re not making money, but you’d like to be (and you don’t think making money is wicked) – READ ON!
I’ve been running multiple eCommerce businesses for almost 5 years now, have taught hundreds of clients about starting an online business, and there’s one thing that’s certain – an eCommerce business without a blogging strategy is leaving money on the table for a competitor to put in his or her pocket.
How do I turn my blog in to a money-making machine in addition to running my eCommerce website?
A common question with many answers. Let’s discuss a few.
The main key to eCommerce Blogging Success: CONSISTENCY.
Six Consistent Keys to eCommerce Blogging Success
You don’t have to be a blogging fanatic if you’re just getting started. Whether it’s once a day, once a week, or whatever, it’s important that you post new information on a consistent basis if you want readers to come back. If Sports Center didn’t come on every evening at 10:00 p.m., I’d be pretty upset and would have to watch one of their competitors broadcast (not sure who but you get the point).
One of my biggest pet peeves with blogs, especially well established ones, is when they jump all over the place with different topics, randomness, or just flat out STUPID content. Always try to tie your blog posts back to one or two specific themes. Specializing is so important in today’s world of “free information”.
For most, this is a no-brainer. But if you’re new to blogging, you need to remember that a blog post without a link to another post on your website is pointless. Deep linking (inner linking on your website) is a great benefit, both to readers and also to search engines. One of my favorite wordpress plugins is the Related Posts. It creates automatic “deep links” based on the content of your blog posts. We don’t want to overdo the anchor links on our blog posts, but it’s important to make keyword links to other related pages. It’s also very beneficial for your reputation to include links to other articles you’ve read that relate (a bit of “link love”).
If you are selling products on your website, it’s a good idea to do reviews from time to time – tell visitors why your products are better than the competition (use testimonials and feedback from clients). Side by side comparisons can work wonders for a blog that’s promoting products. Interviews can also work wonders.
One common question I get from new bloggers: “How do I find blogs in my industry?” or “I don’t think there are any blogs in my industry.” GOOGLE IT! Go to http://google.com/blogsearch to find blogs that relate to what you are marketing. Subscribe to them and make good comments (ie. add value to the post, disagree, share an experience that relates, etc). Quality comments on a well known blog can greatly build your credibility as a new member in the industry.
Social media is obvious. Twitter, Facebook, and StumbleUpon are great places to start. I recently shared the following “break-through” ideas :) with a semi-new online marketer:
A few ways to “network” with bloggers in your industry:
- Offer to do a “Guest Post” on their blog
- Write an article that’s informative and share it with them to publish on their site or in their forum
- Offer them a “Revenue Sharing Opportunity” if they will help you sell your products to their clients
- Have them send a dedicated email to their database promoting what you do
To many, these concepts may seem second nature, nothing we haven’t heard before. However, what I’ve found is that even the most “basic concepts” often get overlooked.
Success is the sum of small efforts, repeated day in and day out. – Robert Collier
Best of luck at you blog your way to the bank with your eCommerce Business!
Like Ralph Waldo Emerson once said:
That which we persist in doing becomes easier, not that the nature of the task itself has becomes easier, but that our ability to perform it has increased.
Nate Moller teaches clients how to start an online business as a mentor at Prosper. He has consulted with hundreds of clients from all over the world, helping them establish successful online businesses. He is also the owner of MollerMarketing.com, a start-up internet business consulting and SEO firm in Utah. He is passionate about creating win/win business relationships and loves online marketing. Follow him on Twitter – @mollermarketing