Content Marketing

Popularity is Great, but How Do You Make Your Content Profitable?

If you are paying attention to all advice on the internet, you have noticed a focus on making content engaging and social. While this is arguably (very arguably) the most significant part of creating high quality content, this doesn’t always mean profitability for a website. To be fair, not all websites want their content to make money (after all, some companies have a product or service that brings in the profit). For the many that do, there are quite a few things that can be done to bring profitability back into the content equation.

Top 5 Ways to Increase the Profitability of Your Content

If your website focuses mainly on content as opposed to a product or service, it makes sense to optimize it for profitability. However, it is also necessary not to lose content value just to bring in a profit. Below are a few of the most popular ways to make this happen:

1. Good Positioning on Your Site

Determine which content pages are driving the most conversions and then see where they are located within your site’s structure. The visitors to these pages often come primarily from organic searches, which means that visitors who go directly to your homepage might not navigate to those pages on their own (maybe they have to go from the home page, to a category, to another category, and then finally to the page – which can be confusing). Make pages with the highest conversions rates easy to reach by adding another tab or a direct link on your homepage. This will help your most profitable content get seen more and help it get crawled more often by the search engines.

2. Move the Content to Popular Pages

With this tactic, you’re doing the opposite of the tactic discussed above. Instead of moving the pages with the best content, move your best content onto the best pages. This will change the way you page looks, but because content is so important it should be a huge positive (test to make sure!). It gets that juicy content in front of more eyes and gives readers more information about you.

3. Lots of A/B Testing

This is probably one of the most popular ways to increase the profitability of a piece of content. By testing different layouts and structures for pages with high traffic, you can determine which content or layout gets the most views. A/B testing can seem daunting and is certainly a large undertaking for a smaller business, so try using a tool like Unbounce if you are testing for the first time.

4. Organize User Tests

This method is often forgotten, but for some websites it is the best way to improve content profitability. Instead of watching user patterns and testing different layouts, you asking users directly to see what increases conversions. UserTesting.com is one of the most popular options for user testing, but it does come at a small $33/user cost.

5. Back to the Basics: Don’t Forget Internal Linking

Of course, you also can’t forget about internal linking. This is a great SEO practice to help readers navigate easily to related pages. Find your big money pages and add internal links to your top content – but only if it is relevant.

Do you have a creative way to make your content more profitable? What has worked for you in the past and what has failed? Let us know your story and your thoughts in the comments below.

Photo Credit: strategies.com

 Popularity is Great, but How Do You Make Your Content Profitable?

Amanda DiSilvestro

Online Content Editor/Writer at Higher Visibility
Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility, a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. Connect with Higher Visibility on Google+and Twitter to learn more!
 Popularity is Great, but How Do You Make Your Content Profitable?

You Might Also Like

Comments are closed.

13 thoughts on “Popularity is Great, but How Do You Make Your Content Profitable?

  1. Is it true that people now no longer rely on SEO but rather they put all their efforts in to constructing a brilliantly pieced form of content. Sometimes even constructing a really good content does not suffice. Then what is a person supposed to resort to?

    1. In theory yes–a really great piece of content should speak for itself and give you SEO benefits naturally, which is the best and most effective way to improve your ranking. This definitely takes a long time and it takes a long time to see results, but I can’t go against this strategy. It’s the best!

      Thinking a little bit about SEO, however, shouldn’t hurt. As long as you keep it in mind as opposed to making it your main focus you should be good!

  2. Thank you so much for the quality content. It has lot of useful information for the website owners who wants to start their online business. They should care about their website content and make it unique and quality and less of duplicate content.

  3. I still do not know the physical difference between tags and keywords. I just write the worthwhile content but understanding the functions of tags and keywords always seems to elude me

    1. Well they are essentially the same things in different places, but I think you’re on the right track when you say you just write worthwhile content. This is what Google wants you to do and in the future this will probably be all that matters!

  4. OK so my first priority will always be worthwhile content because content is king and keywords are the queen. I understand it might take an extrapolated amount of time but just assume I write an article: how many tags and how many keywords am I supposed to stuff in it? This is the one thing that always confuses me because lots of people have mixed opinions about incorporating tags and keywords. Some say use as many as you can and some say not to use more than 3. What is the ideal number of tags and keywords that I should use?

    1. Well like you said definitely don’t just stuff in a bunch of keywords. The real rule of thumb is to just write your piece of content and then naturally you will have probably a few of your keywords in the text and then you’ll be set. This is what I personally do and I think it works just fine. Google is slowly trying to devalue keywords with things like semantic search, so no use getting in the habit now if you ask me.

      If you really want to go in and maybe change one or two words around to include your keyword instead I think that’s fine, but definitely DO NOT use as many as you can!

      1. Ok, so concentrate on producing exquisite content and the audience will gradually come to you. Ok thank you for you help, I really appreciate it :). It is nice to converse with someone who has a myriad of expertise regarding a particular subject. I will wait for your updated posts. Once again, thank you!