Now that Microsoft had set the ground work for establishing Bing as its core search engine, the task that lies ahead is now focused on how Bing will interplay with other Microsoft products and services. One of these is Microsoft’s MSN portal.
Currently, Bing has taken the spot previously occupied by Live Search. The MSN site now have two Bing search boxes, on both the top and bottom part of the site. According to Microsoft’s vice president Erik Jorgensen, the task that lies ahead now is how to pull the Bing experience into the MSN portal in a sensible manner.
Perhaps something that would make the interplay between Bing and MSN as seamless as possible. Something in the line of how Yahoo! Search interacts with the Yahoo portal.
Currently, if you search on the MSN site using the Bing search box, the search results page will bring you to the Bing site, which is a totally different site. Obviously this is not a good business model. So, Microsoft must seamlessly integrate Bing with MSN.
Mr. Jorgensen also said that Microsoft is now looking into how the MSN portal can drive users into the various Bing search verticals including its local, shopping and travel search engines.
Of course this is part and parcel of maintaining Bing’s current good performance in the search engine race. Although, it may still be a long way to go before Bing reaches even half of Google’s search market share, with the way things are going for Bing, it might not be impossible anymore. And besides if Microsoft still finds it hard to catch up with Google using its Bing search engine, it can always revive the Yahoo acquisition deal. Bing + Yahoo vs Google? Now, that would be more interesting.
I don’t see Bing will really take on, have checked the results in Bing, but i see they have a long way to go before they can pose any challange to google.
i agree.. bing has a long way to gooo…
i have personally, tried using BING, and did a little comparion searches with google, and i would have to say, that BING needs a lot of catching up to do. But if google takes a slack, and bing doing over time, then i think the time has come for google to take the supporting act.
nice….. but if google takes a slack……………….
I understand the long term goal is to get to the top of the industry, but I still think its very premature to talk about Bing’s ascension to the throne with such a dominance by Google right now. The more important thing right now is that Bing looks to have Yahoo staggered and with continuing momentum and a real focus on improving and branding its search – I think they will be the sure-fire number two in due time.
Microsoft is going a lot of good things with Bing right now and it shows that people are interested in new ways to search. Anyone interested in another useful search engine should check out http://www.eZanga.com as well.
yes i agree too. go bing go.
Well its already Bing time, and I have to say its a great search engine. Already there are things about it I like more than Google…one of those its video search. And soon Yahoo will be integrated also….Google is going to finally have competition!
I dont like bing i think it will be very tough for anyone to take on Google…..Microsoft and Yahoo can try their best but Google is simply next level….