News

Measure Your Display Ad’s Impact with AdWords Campaign Insights

Following the view-through reporting campaign it rolled out recently, Google AdWords is launching a new ad campaign impact measurement tool called Campaign Insights. Campaign Insights will let you measure how well your display ad campaign is working beyond just clicks.

According to the Inside AdWords blog, Campaign Insights is a unique measurement tool that gives you reliable data about how a particular ad campaign was able to raised brand awareness or active user interest on a particular product or service that you are promoting. It measures the incremental lift in both online search activity and website visits brought by display ad campaign, beyond the usual click and conversion indicators.

Campaign Insights ¬†analyzes large quantities of data and compare two data sets – large group of users who saw and ad against a large group that did not see the the same ad to see whether there is a big difference in searches and visits to an advertiser’s websites. It will then determine whether the incremental change directly attributable to the display ad campaign is enough to establish how well a display ad campaign is effectively working beyong clicks.

Campaign Insights is currently available for display ad campaign in the US and UK. It will be a useful tool for you if you’re running display ad campaigns over the Google Content Network.

579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Measure Your Display Ads Impact with AdWords Campaign Insights
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Measure Your Display Ads Impact with AdWords Campaign Insights
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Measure Your Display Ads Impact with AdWords Campaign Insights

Latest posts by Arnold Zafra (see all)

You Might Also Like

Comments are closed.

2 thoughts on “Measure Your Display Ad’s Impact with AdWords Campaign Insights

  1. Campaign Insights are a great way to detemine the success of you campaign. The ability to see exactly how brand awareness was affected by one campaign will be very beneficial when planning future campaigns.

    -Jack
    domusinc.blogspot.com

  2. Google seem to be really pushing display at the moment, the cynical side of my brain tell me that it’s all a bit suspect but time will tell! It will certainly be a great thing to show customers and reassure them about the benefits of display.